TikTok Reveals Its Secrets in New Consumption Trend Report

TikTok has upended the paradigm of the tech world almost entirely, with virtually every major social media company scrambling to keep up with its innovations. With all of that having been said and now out of the way, it is important to note that TikTok’s impact has been so thorough that it is changing what users expect from their social media platforms of choice. Social media sites that fail to keep up with the times might find themselves descending into obscurity and obsolescence with all things having been considered and taken into account.

The upstart video sharing company has released its new consumption trends report which highlights much of the progress that the company has made on numerous fronts. The first thing TikTok discussed was the shifting dynamic of the attention economy. Scheduled television programming made it easy for brands to target the right consumers, but in spite of the fact that this is the case the modern internet allows users to access any content without any time restrictions or scheduling.

TikTok has revealed that its platform’s short form videos along with its highly advanced algorithm have managed to solve this problem in terms of keeping a user’s attention on their own platform. 46% of TikTok’s users are fully engaged whilst using the app, which means that they don’t navigate from the app all that frequently nor do they utilize multiple screens which would result in only partial attention given to the video they are viewing.

Another self reported statistics from TikTok’s users is that 35% of them are watching less TV after they started using the app. This suggests that TikTok has cracked the code for commanding as much of their users’ attention spans as possible, which creates a lot of opportunities for marketers to start making some headway.

TikTok also has superior recall for its ads, with 49% of TikTok users recalling brands unaided 3 weeks after viewing an ad as compared to just 42% for other platforms. Aided recall was at 62% for TikTok and 55% for others which further confirms TikTok’s dominance of its market and niche.

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