TikTok Famed For Most Downloads, Highest Earnings, And The World’s Second Most Engaged User Base

ByteDance’s TikTok is gaining more fame than ever, not to mention how it was called out for having the world’s second most engaged base of active users, amid other achievements.

Data from ST unveiled how it was able to witness daily opens arising from 30% of all active installations. And that was nearly the highest form of engagement recorded, only falling a little short of Instagram which came in at 39%.

But that’s not the only great achievement that we’ve seen TikTok gain this past year. To help put things into a better perspective, let’s review some facts and figures about the app for 2022.

For starters, it was the most downloaded application. Next, it bagged the top position for being the highest-earning application. The fact that it’s not a game app really matters a lot with these findings. And all of these stellar achievements were recorded during Q1 of 2022 so it’s as recent as can get.

The great insights come to us from the Power User Curve, which is deemed to be one of the most trustworthy tools in terms of Consumer Intelligence’s array of tools and analytics.

When you look at the leading number of archrivals in the social media industry, there are plenty. Hence, seeing TikTok score big and beat the majority is definitely a huge achievement on the app’s part.

There was the constant mentioning of how TikTok’s user base is the second most engaging. On average, 30% of Google Play installations have reported how users opened the app on a daily basis, each month during 2022 so far.

But there’s no surprise for Instagram leading the pack for user engagement. The app’s Reels is really a show stopper and is generating a staggering amount of revenue too. Analysts claim around 40% of the installs seen were related to power users.

Last quarter, these users were seen engaging with the leading social media app by Meta on a daily basis. And that was a mere 10% higher figure than what TikTok managed to record.

In the third position, we had Facebook which scored 27% of installs displaying the behavior typically outlined for power users. And right behind was Snapchat with 26%. In the end, it was Twitter that only managed to score 18%.

If you want to go into some more specifics, it was revealed how TikTok manages to grab users’ attention for about 1.5 hours on a daily basis. This makes TikTok the market leader in terms of time spent by users across social media apps.

Wow, 95 minutes on a video-based app is definitely a major achievement. Do you agree? And that is around 4 times more time spent on an app like Snapchat. In the second, place came YouTube where users spent nearly 74 minutes of their precious day’s time watching video content.

But it’s not a huge bed of roses for TikTok as there are fears that it could be banned from app stores in the US after an alarming report proved it shared users’ data in the US with China. But we hope things work out for the best for the app that keeps so many of us entertained.
Read next: New Study Shows Google and Meta Are Beating TikTok at Mobile User Acquisition
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