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Snapchat Launches Its Paid Subscription Plan For Users In Search Of Exclusive Features

The cat is finally out of the bag for team Snap as the company has officially kickstarted its paid subscription plan today.

Called Snapchat+, the program has been designed for those users in search of a few extra features. This includes changing your app icon to get in tune with users who continue to rewatch your stories.

The company had announced this past month how it was very keen on making the launch for the paid plan, adding how it was currently in the testing phase. But at the same time, they kept the details secret, including the price tag that it would be attached.

But now that the subscription plan is all official and set to launch in the US, UK, and Canada, amongst other nations, we’re getting more news on what avid Snapchat users can expect.

The company made the colossal announcement today where they called the plan a great initiative comprising customized and experimental offerings with the addition of pre-release functionalities that can be found at $3.99 per month.

Snap says it hoped this would give the app’s most exclusive and passionate members the chance to uptake prioritized support and benefits provided by the company.

Other features that users can expect include special badges, friend badge pins, and the chance to see where your friends have traveled recently. But the last functionality is only available to those that have provided consent for their location sharing.

For now, these features are restricted to just the app appearance and a user’s profile but that does not mean the company isn’t planning on expanding with more features soon.

We also aren’t too clear about how the app plans on differentiating between plans released for its subscribers versus those available for some beta testers. But we’ll definitely keep an eye out for you in this regard.

Snapchat is definitely not the first nor is it going to be the last social media platform that plans on experimenting with paid plan subscriptions. Last year, we saw social media giant Twitter venture out with its Blue subscribers while Telegram just recently did the same this month with its premium app for messaging.

Telegram plans on offering features related to great chat folders and the chance for users to benefit from bigger files across the app.

Snapchat did previously mention how it had some great concerns in terms of striking its quarterly revenue targets recently, thanks to the ongoing Russian war in Ukraine. And this was despite it making some great figures for growth this year.

Last month, Snap expressed how it wouldn’t be meeting its revenue goals and that’s probably why it’s trying to think outside the box and experiment further.

Meanwhile, during a recent interview with media outlet The Verge, Snapchat’s SVP for Product Development shared how strongly he felt about ads being at the center of the firm’s business model in the future. Therefore, there are no major plans to make this paid subscription the biggest source of the company’s revenue.


Read next: Snap Kickstarts Its Accelerator Program For Black Creators By Vowing To Pay 25 Applicants $120k

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