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Snapchat Has Rolled Out Paid Subscriptions But Are Users Really Ready To Pay For Nothing?

Believe it or not, after months of hype being created about the rollout of Snapchat's Paid Subscription, the company has finally done it. But what effect, if any, has the change brought forward for the firm.

Last month, the company’s unveiled its Snapchat+ with the hopes that it would fall in the same league as Twitter’s blue subscriptions. But it’s not hard to see that there’s no comparison to other leading social media platforms because the paid ordeal literally offers nothing, for the time being at least.

We’re not being mean but we’re reporting everything that tech experts and analysts have to say in this regard. It’s more or less like being an active beta tester and that means availing of features a little ahead of time, in comparison to those getting the app for free.

If that’s the case, we’d much happily wait patiently than pay extra but that’s just our personal preference. Nevertheless, we don’t think it’s an absolute failure as the platform did notice some users being keenly interested and coming on board with the paid version.

At a staggering price tag of nearly $4 each month, you can read more details on the app’s Support Page. But for now, we were more curious as to what difference it has made to the company’s stats because, at the end of it all, that’s what really matters, right?

We did predict that the whole launch would turn out to be a major miss instead of a hit. While Twitter is definitely doing so much better, we can’t ignore the fact that to our surprise, Snapchat has greatly improved too.

The new paid subscription offer has put forward $4.5 million in terms of total revenue gained, ever since the launch that took place nearly 14 days back, reports App Figures.

Remember, these figures are pertaining to net revenue so that means it’s the actual figure that the company gets to take back home, after tech giants like Apple and even Google take a slash of their earnings.

Reports from the company showed how the majority of the earnings for this subscription came from Apple’s App Store. On the other hand, Google Play users accounted for just 4.5% of the sales for this subscription.

As a whole, the firm has a total of 1.6 million paying subscribers on board, and considering the fact that the launch took place two weeks back, hats off because that’s definitely not bad. What do you think?


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