Health-related talks appear to be the most engaging discussions, with increased engagement on Twitter

The coronavirus pandemic has left us to reflect on our mental and physical well-being. Currently, the trend in health and fitness-related discussions are rapidly evolving on the social media platform, Twitter. People are initiating talks on personal health and sharing tweets promoting self-care and maintaining good health. In general, discussions around uniform healthcare rights have significantly risen to +115 percent in the last two years.

As per Twitter, the public is exploring new ways to remain safe and sound and is sharing at-home meditation and yoga exercises, discussions about how to lead a healthy life, and improving their lifestyle. We see that trend is apparent on Twitter, where most conversations are about self-care practices with the maximum engagement of users. Noting this, the platform suggests brands build momentum by encouraging open talks and promoting healthier habits in individuals.

To get an in-depth analysis of how the audience is tweeting about proper health and wellness conversations, Twitter collaborated with AdWeek, a leading source of insight serving brand marketing, to analyze evolving trends in physical and mental health. The key points include;

About eighty-four percent of the growth in impressions has been observed in crucial conversations about health and fitness over time, with seventy-six percent replies, above sixty-one percent Likes, over sixty percent retweets, and more than forty-nine percent quoted Tweets. From exercise to sound sleep, many facets of well-being discussions exist. Another main finding is that people are turning to the timeline to motivate and help others on health-related issues. More people are taking charge of mental well-being despite focusing on other lifestyle problems. Based on the progress in hashtags within the health-related discussions, Twitter users are taking a broader perspective in searching out resources on Twitter. About ninety-one percent of hashtags include #Motivate yourself, sixty-five percent #Journey, twenty-three percent #Personal Growth hashtags, and so forth. Wellness hashtags appear to hit a spike and point out the importance of self-care and mental health. In addition, mental health awareness is also taking Twitter as a storm. As per Twitter—AdWeek report, the audience generated 1.4 million mental-wellbeing-related tweets over the past year.

Interestingly, Men account for (almost half) forty-nine percent of the fitness conversations on Twitter. We often assume women are always concerned about health and fitness, and men are usually less interested in these topics. But, the statistics show men are now equally engaged with health and wellness topics. However, there is a difference in the interaction of men and women on health topics. For women, there are gender-specific conversations. Eighty-eight percent of Men talk about dieting, while fifty-eight percent of women discuss the same issue.

Moreover, eighty-four percent of Men discuss Fintech, thirty-seven percent tech personalities, and so on. On the flip side, over one-hundred and twenty percent of women talk about work-family balances, careers, weddings, etc., so if the creator knows which discussion attracts men and women more, authentic and more relevant relationships can be built with the audience.

Hence, it is a good trend on Twitter because fans can only be empowered when their knowledge expands about physical and mental health. Keeping up with wellness conversations increases human connection and a commitment to a better life and Twitter is doing it great.

Read next: Can Modern Technology Impact Mental Health And Lead To Cognitive Disorders? New Study Says Yes
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