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Amazon Files Lawsuit Against Facebook Group Admins For Paying Buyers To Put Fake Reviews

If you’re an Amazon fan who has lately been put off by a great many positive reviews on a number of products that have turned out to be the complete opposite, well, there’s a high chance that they were incorrect.

Amazon has publicly announced that it’s now taking legal action against Facebook groups for putting up bogus reviews on a number of its products that it refers to as unacceptable behavior. The company is slamming Facebook group admins who are rewarding buyers with cash incentives in return for bogus reviews.

The lawsuit came into the public’s view on Monday when Amazon was seen calling out nearly 10,000 different groups on the Facebook platform for encouraging such unlawful behavior. These groups were located at different places around the globe and managed to coordinate cash while operating against leading stores on the Amazon network.

These groups excel at hiring fake reviewers in countries like the US, the United Kingdom, Japan, Italy, France, Spain, and even Germany.

And just in case you feel the figure of 10,000 groups on the app sounds a lot, well, Amazon says that’s the total sum of reportings against groups that the company has made to Facebook since the year 2020.

Amazon mentioned how it has managed to take plenty of legal action similar to this in the past and they’ve been quite successful at it. Therefore, they hope and plan to do the same with this problem that many consider being growing as we speak.

If past activity is taken into consideration, Amazon has been effective at shutting down a number of huge review brokers along the way and that’s an achievement that they take great pride in. But the firm has been at the task of filing lawsuits since 2015 so we do hope this time, is just as fruitful.

One particular group that has been highlighted recently is the Amazon Product Review which includes around 40,000 members. But after reports of fishy business, Facebook was quick to delete it from the app at the start of this year.

In case you’re wondering why it took so long for the group to get deleted despite carrying out such shady business, well, the answer is simple. They used all the tactics in the books for evading the process of getting detected. This includes playing around with letters and phrases.

Amazon has announced that they’re going to step up its clean-up game and get rid of any offenders that it claims comes under the ‘bad actor’ category. Therefore, it will be removing fake reviews that it feels get commissioned thanks to fraudsters that are yet to be identified by the company’s stellar high power system.

Amazon claims to be using state-of-the-art AI-based technology along with professional investigators, and a lot of monitoring to make sure such practices are halted immediately.

But despite all these claims of great monitoring, thousands of fake reviews continue to make their way through the website. After all, Amazon is a massive storefront where buyers from around the globe make purchases.

The fact that regulators are being made aware of what’s going on and how monitoring continues to carry on as we speak is a clear indication that apps like Facebook need to work harder at stopping such practices from carrying on.

For years, so many leading media outlets have shed light on how Amazon gets bombarded by fake reviews for its products, boosting ratings for goods and services that are far from reality.

Common examples include products like Bluetooth-powered headphones and health products.

While we do feel there are some bigger problems on the web than the production of fake Amazon reviews, it’s great to see the company taking a lead initiative to eradicate such practices that many see as a norm on the platform.


Read next: Twitter And Publicis Conduct Research On How Social Media Discourse Affects Brand and Product Sales

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