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TikTok Says It Has No Interest In Mimicking Facebook As Meta Openly Copies The Popular Video-Based App

Meta is being called out by many for cloning TikTok and labeling it as a significant competitor in the industry.

Mark Zuckerberg is not feeling shy about how he has recently been so inspired by TikTok that he has now started to retool Instagram and Facebook to make them appear more like TikTok.

From the features to outlook and now feed design too- everything seems to be TikTok-related and we don’t see the major issue in that because everyone wants to be ahead of the digital game.

But TikTok has boldly declared how it has zero intention of mimicking Facebook because the two were very separate identities. A top executive of the organization said TikTok was not a social network but a platform that solely provided entertainment. Therefore, even if they wanted to copy Facebook, they couldn’t.

The news is more or less like a slap in the face for Meta who fails to use logic or think along the lines.

Speaking during a recent interview for CNBC, TikTok’s Blake Chandlee shed light on how Meta’s Instagram and Facebook had algorithms that were related to social graphs and that was their striking point of competency. Unfortunately, that is not TikTok’s field nor are they planning on heading towards it.
Interestingly, Blake Chandless previously used to work for Facebook before he chose to join TikTok, around two years back. Now, he predicts how the leading social network and his ex-employer could be getting into hot water for mimicking TikTok.

In addition to that, he strongly felt that the brand would end up giving its own users a poor experience, including brands that were affiliated with the app directly.

In the year 2020, we saw Meta introduce Instagram Reels which signaled its first true venture into the field of short videos. And before we knew it, that was brought on over to Facebook too.

But Chandlee continues to mention how there can be no comparison made between both the apps as they are two very separate entities whose differences are nothing short of massive.

On the other hand, we recently heard Facebook’s app chief state how he foresees TikTok stealing a chunk of the share belonging to Facebook’s market. And that is why Facebook is doing everything in its power to get back on track through inspiration from TikTok only.

They wish to recommend users more content, which is another strategy used by TikTok.

But the misery for Facebook doesn’t end there. Their share price has dropped by about 52% this year and severely underperformed. Moreover, we also heard the company making predictions about its second quarter and how there would be further drops in revenue.

At the start of 2022, we heard Meta’s CEO speak about the great level of competition that it was facing at the hands of TikTok and that is why the company was focusing more on its Reels for better engagement.

Chandlee mentioned that history doesn’t appear to be on the Meta CEO’s side as the current breaking points being seen are similar to the issues faced by Google when it tried to take the app Facebook under its wing and excel at its own game.

Google tried and tried, even spending so many funds but they just couldn’t compete against Facebook and that is what he feels might take place with Facebook and TikTok.

Every app has its own true calling and for Google, it was searching, for TikTok, it’s entertaining videos, for Instagram it’s photography, and Facebook is all about social networking and sharing experiences.


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