Thousands Of Social Media Users Aspire To Be Influencers

New research by leading marketing firm IZEA is shedding light on the growing trend of influencers and how the marketing space for this role has enough room to welcome different creators arising from all niches.

As stated by the company’s CEO, no matter what an individual’s interests or passion may be, those who adore the world of social media are being welcomed into a world where you can earn a great income while using your creativity.

Be it nano-scale beginners or well-established creators working on the mega-scale - the world is your playground when it comes to a great many opportunities at your disposal.

The research was recently conducted in the US market and a total of 1,085 avid users of social media were assessed. The ultimate aim of the study was to highlight those that deem themselves to be influencers and others who aspire to become one. Similarly, the study went all out in seeing the role that different influencer marketing strategies play in the lives of different people.

The study was conducted in December of last year with both males and females being surveyed between the ages of 18 to 60 years old. The results observed were very interesting and differed based on different demographical factors. Let’s take a look at them below!

On average, 20% of the respondents called themselves influencers on social media, with the majority being males arising between the age groups 18 to 29 years.

Similarly, the study saw how 18% of those surveyed claimed to have received payments from brands for their product promotion while the same number of people had received free-of-cost products for their personal use and review on social media. Again, males arising in the age bracket 18 to 29 years dominated.

When it came down to looking at how vastly spread influencers were in the US market, it was interesting to note that a great percentage of the creator population arose in the region of Texas, Louisiana, and Oklahoma, including Arkansas too.

Another interesting finding by the study spoke about how 16% of those surveyed that were not influencers actually aspired to become one. And here, females in the 18 to 29 age bracket dominated.

Hence, the report concluded that the sphere and outreach for influencers were on the rise, experiencing growth entailing 44% of the young American population. This percentage included those that were already an influencer or those aspiring to become one in the near future.

While the study focused on the US target market, researchers compared the stats with those seen in the neighboring regions of the Mid-Atlantic as well as New England. And that’s when it was observed how different people’s views were on the topic of influencers.

The majority of approvals received for social media influencers came from the Mid and South Atlantic regions while disapproval was common in the north-central and New England regions.

Next, the respondents were quizzed about how they felt about quitting their jobs and making a living by influencing. Only 1% claimed to be already working as full-time influencers. Similarly, while the majority of the younger population approved of the idea, those above 40 didn’t feel like it was something that they would be keen on doing.

Another striking feature from the report shed light on how people working in small-scale organizations were highly likely to quit their work and turn into full-time social media influencers. The opposite was true when it came down to those working in well-established large organizations, clearly delineating how happy they were with their jobs and the benefits at stake.

On average, this report by IZEA showed how most people used four and a half hours of social media per day. And those that went above this figure, reaching 5 hours, claimed to be rewarded by different brands to market their products and services on their channels, in return for money.

Meanwhile, 68% of those surveyed said they were more than willing to accept a monetary reward or free products that would be posted across social media.

The report also shed light on how the smaller the reach, the mightier the impact on results as more than 83% of people classified as influencers were working on a micro-scale. But the biggest highlight of the survey was how 22% would pick the role of an influencer as their dream job.

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