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Social Media Hailed As The Fastest Growing Digital Channel Of 2022

A new survey by Mediaocean has gone on to reveal some interesting insights regarding social media as a marketing channel. And new statistics have proven that the social media channel is being called out as the world’s fastest-growing channel for the year 2022.

This recognition stems from the simple fact that nearly 72% of marketers are planning on boosting their budgets in regard to the channel’s format for 2022.

The survey that featured nearly 600 different advertising experts delineated how Social is being looked upon as a platform that offers a plethora of opportunities in terms of marketing. This is related to its great performance potential in terms of creativity and productivity that many simply can’t stop talking about.

Around 26% of those surveyed claim that evaluations are done through methods like non-cookie-based maneuvers including mix modeling, which they claim had the greatest potential. And when combined with panels and learning through federated means- the entire mix had the capability of being the most profitable in 2022.

Meanwhile, around 22% of people appeared to hold a strong feeling that enhancements made in execution as well as media planning would prove to be the most effective.

The head of Mediaocean shed light through a public statement on what he felt about the results. And that’s when he started off by mentioning that while 2021 was fairly unpredictable for the marketing world, there were still a lot more hopes and aspirations attached to 2022.

This year has plenty of demand that counteracts the great economic uncertainty that many may have in this regard and the research conducted by his team reflected just that.

Remember, heads of the industry are being very cautious with their moves now. They are trying to equip with today’s fast-paced world and the great technological advances that come with it.

Solutions without cookies seem to be the future and it’s great to see so many people who took part in the study acknowledge that while maintaining a positive attitude when moving into the next quarter.

Still, however, there are plenty of areas of concern. These include a massive fall in demand in the ways through which we can measure such aspects effectively through tech platforms. This includes today’s open web world and the access present to different talent powerhouses. Let’s not forget how much stress is being laid on a lack of preparation for the future that many hope will include cookie-free technology.



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