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Meta Is Incorporating New Ways For Users To Remix Their Content Into Reels On Facebook And Instagram

The trend of Reels has taken over the world by storm. Therefore, it makes more sense as to why so many social media apps are doing whatever they can to blend the feature in so as to increase the engagement of users on the app.

Meta is doing the same as it recently unveiled its plans of giving more users the chance to blend their content into reels on both Facebook and Instagram. But that is not all. The company is also adding a new feature that allows users to make Reels from their existing videos located in the Creator Studio.


First things first, one user put up a screenshot of how she and a few others are getting notifications about a remix of image functionality that’s up for grabs. This will come whenever a user chooses to add some static pictures.

This led to the app stepping in to explain how a photo remix allows users to make Reels that are related to the content seen on the feed. This way, they’ll be able to download it with ease as it's a part of their own clips on the app.

This in turn means others have the option to re-use such content in whatever manner they feel like. However, the app will give the owners the chance to turn that option off if they don’t find it suitable.

It seems to be a great way for users to react to all sorts of content on Instagram and we’ve seen a similar trend being employed on TikTok too.

On the other hand, the app is also giving users the chance to remix a video that they find on the app, which indirectly serves as inspirational content on Reels. Let’s not forget how smart of a move this can turn out to be, especially when you consider how users are spending almost 20% of their time on this fun feature when using the app.

This paves the way for more engagement and interactions through Reels which is why the company is leaning more and more toward the trend. It’s also suggested that such practices could be great from a promotional aspect for brands as well.

They could send out invites on the latest products and services or some users may even share their feedback on the short clips for Reels. All in all, it’s fabulous for boosting sales and engagement.

Moving on to Facebook, Meta seems to be exploring the thought of designing Reels on the Creator Studio. This is done by blending in already existing content in the video into a shorter format.

You can think of it as more like trimming your videos and then transforming them into a Reel clip.

The whole process sounds a little technical to one marketing expert from the company as shown through a demo that it’s as simple as can be. And when you’re going to be using the best parts of a video, it’s like designing a project for Reels success.

Meta is definitely looking forward to making Reels so much more prominent on Facebook after seeing the immensely positive feedback and success received through Instagram.

H/T: MattNavarraLindsey Gamble

Read next: Top Facebook Whistleblowers Say AI Isn’t Capable Enough To Solve The Company’s Content Moderation Problems

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