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Meta Attempts to Boost Messenger With Dedicated Calls Tab

Facebook Messenger used to be little more than one of the social media platform’s many communication features, but the tech giant quickly spun it out into its own app because of the fact that this is the sort of thing that could potentially end up turning it into a distinct product. Many users prefer using Messenger because they can access it through personal computers and smartphones pretty easily, and it has also become a popular app for making calls.

It turns out that Meta is trying to boost Messenger’s call feature by giving it a separate and dedicated tab. With all of that having been said and now out of the way, it is important to note that the Messenger app will now have three sections that users can go through namely Chats, People and now Calls. This is quite similar to WhatsApp’s user interface, with Meta’s other messaging app frequently being used to make calls as well.

According to Meta’s own reports, over 300 million video and audio calls are made using Messenger daily. That represents a 40% increase in calls from 2020, and it should come as no surprise that Meta is trying to boost this feature now that it is seeing such growth. Facebook has been declining for the past year, and its refusal to change the underlying issues that are making younger users abandon the platform means that it is unlikely that this negative trend will change.

While Facebook is not going to become totally irrelevant anytime soon, its relevance is continuing to drop as its user base ages. In spite of the fact that this is the case, Messenger is managing to see enduring popularity which suggests that it has a usage case that takes it beyond its parent company with all things having been considered and taken into account.

Messenger might be Facebook’s only way forward, because it could be the one feature that makes people keep their Facebook accounts active instead of deleting them. That would give the social media company time to make tweaks to try to improve future growth predictions.


H/T: TV.

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