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Bad News For The Metaverse As New Report Says More Than 60% Of Consumers Have Zero Interest In Virtual Goods

While the hype surrounding the Metaverse may be plenty, a new report is causing a rift for Meta as it claims more than 60% of people surveyed have zero to little interest in virtual goods.

In case you weren’t already aware, the metaverse fever has taken over Mark Zuckerberg’s mind who hopes to introduce a revolutionary platform that’s built on the idea of a futuristic principle. And while the buzz surrounding VR and AR technology increase with each passing day, you just might be surprised to learn that most people can’t be bothered into making a change.

Many e-commerce firms are now seeing a major decline in their revenue over the past few years. Therefore, it wouldn’t be wrong to say that so many of these organizations are going back to square one because they claim the high-priced investments for a change aren’t going to be bringing them any returns so why start something that they’ll soon feel sorry about later.

The report in question came in the form of a survey where so many people from Productsup evaluated consumers’ tastes and what they’d be expecting in terms of shopping experiences that stem from a mix of digital and classic formats. And some even gathered their thoughts regarding sustainability in the metaverse.

For those organizations in search of a boost in their sales and revenue, there’s a clear battle that must be fought as more than half of users don’t wish to indulge in virtual buying practices.

Remember, expectations for revenue targets for the Metaverse comprise nearly $800 billion by the year 2024. And that’s probably why many are more skeptical than ever to invest and instead would much rather stick to classic modes of shopping.

It’s quite obvious from this recent report that Productsup wants customers to speak their mind and that’s what they did. They’re only interested in transparency and availability, not to mention easy access.

Today, consumers are much more knowledgeable and interested in what’s going on in the market and which products they actually need in the long term. They are also keen on making purchases for goods that they know won’t end up in landfills or other areas, adding how reusability and those that can be recycled are at the top of the game. But with such information being hard to gather, some buyers are left in the darkness.



Gone are the days when users liked to see labels like biodegradable mentioned on coffee cups or utensils. Now, buyers want to see how or why it’s biodegradable or what maneuvers are being implemented to make it appear a certain way.

Consumers arising from all generations want information on products but they’re also divided depending on the generation that they hail from.

While the newer generations are accepting of digital reforms and the Metaverse, that may not be the case for older batches. Similarly, newer generations would much rather prefer seeing things like online comparisons or perhaps QR codes.

Those arising from older age groups like to see labels that are more well-defined and available in the product description.

As a whole, while some people may be looking forward to the great benefits of speed and great convenience that comes with the Metaverse and a number of other digital platforms, others aren't too willing to give new concepts a try.

This survey report included nearly 5700 respondents hailing between the age bracket 16 and above. Different responses were recorded from the US to all over Europe. And people were asked about their personal preferences and what sort of behavior they have in regards to hybrid shopping endeavors.

Read next: Survey reveals 33% of businesses aren’t focusing on inclusion practices for differently-abled employees

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