Google Experiments With New Search Filter Side Bar

Google has expanded its horizons to include several products under its umbrella, but in spite of the fact that this is the case its main product has been and continues to be its search engine platform. The tech giant has been working tirelessly to improve the functionality of its search engine because of the fact that this is the sort of thing that could potentially end up driving more usage and engagement as well as continuing to keep it relevant in case an upstart competitor comes in out of the blue.

With all of that having been said and now out of the way, it is important to note that one of the experiments that Google has recently conducted to try and optimize its search engine platform involves the inclusion of a new side bar on the left hand side of its SERP, as spotted by Ryan Mews. This side bar will include things like search filters based on related queries, and some users have posted screenshots of it that indicate that it might have a distinctly ecommerce related slant to it.

When a user enters a search query that is meant to find them a product to buy, this left hand side bar will show them suggestions that they can use to filter out their search results. They can filter results by features, category, pricing as well as various other things. This is not the first time that Google has experimented with search filters in a side bar. Previously, many users noted that they saw these filters in a card above their search results, so this test might be a part of that.
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It is currently unknown what path Google will take in terms of adding a sidebar to its SERP, but one thing that is clear is that the search engine giant is trying to make search filters happen. These search filters can greatly improve the efficiency of the engine, and it can allow users to get the best results whilst making fewer clicks. Google is always testing out something new, and it is interesting to see their future changes being tested out.

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