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Gaming subscriptions finally see their downfall as non-gaming subscriptions take the lead by a 13% increase

Ever since the evolution of subscriptions, gaming ones have always seen success while the non-gaming ones? Not so much. But it's time to finally break that cycle.

In January 2022, gaming subscription installs increased by a hefty 13%. The reason behind this could be the shift of interest from gaming to more serious applications that promote other activities. On IOS, the surge was seen to be around 25% from November 2021. These reports were generated by two known platforms, Liftoff and AppsFlyer that focus on examining consumer responses and approaches to different apps.

While the non-gaming apps finally reached their peak period, gaming apps saw a decline in their installations. IOS downloads declined by a rate of 18% while Android only faced an 8% decline. Although this is fairly demotivating for gaming app owners, it is good news for those looking for monetization of their subscription apps.

There is more to the report than this. We also found out that apps that stream entertainment content saw a 13% rise for year-on-year installments. However, this does stay restricted to North American users only. There are, however, other markets that are observing a similar surge, one of which is India.

The news isn't all good. There was a 15% Android drop in North America and a 17% IOS drop. This could be due to ample creators and app developers in the area.

Another reason for such an unstable growth of subscription services is that providers do not understand the meaning behind it. While offering subscription services does seem like the easy way out and it does provide a more secure future earning source, it is a huge commitment. One cannot dive into it without fully understanding the responsibility that comes along. According to Shani Rosenfelder, Head of Content &amp, a subscription will only work out when you dedicate yourself to it and provide content with meaning and value consistently. Why would people spend their money on something futile?

The ratio of consumers installing the subscription versions of non-gaming apps after 30 days of use is low, only 2.1%. However, this is significantly greater than that of gaming apps, which is only 0.2%. This also has a major impact on revenue generation where gaming subscriptions add 82% of the revenue while non-gaming only adds 32%.

While the results are a little alarming for all gaming subscription developers and happy news for non-gaming subscription providers, we hope this news will help them get back and stay on track. The alarmingly falling rates should get the gaming subscription providers to amp up their game and provide value while the non-gaming ones should continue to strive for better.


Read next: Almost Half of Americans Think Video Games Cause Violence According to YouGov Survey

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