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China Is Adding More Restrictions On How Online Influencers Impart Information To Followers

Over the years, we’ve all been witness to how China has been working hard to create a standard by which all influencers must abide in terms of imparting information.

The government had ordered a number of stringent measures and regulations that would regulate information seen on various online forums including social media. And with the majority of the control lying in the government’s hands, people mentioned time and time again that they had enough.

Recently, we saw the government mentioning how they would further like to fine-tune their censorship regarding comments posted online. And just in case that was not enough, here’s another shocking endeavor coming forward in regards to influencers and content creators.

Now, the government is feeling the pressure from leading social media formats like live streams, video shares, and reels that make it all the more difficult to keep a tab on illegal content or information that many wouldn’t be keen on seeing.

So the only solution to this crisis was related to new and tougher control measures that fluctuate as the world of technology and the internet continued to evolve.

Hence, now, the government says anyone that chooses to distribute professional forms of content online needs to have the relevant expertise to move in that direction. Be it law, medicine, technology, finance, or even education, no one is being exempted for obvious reasons.

And when we say experience then that means licenses. This news was confirmed by the country’s radio and television administration department recently which is known to be in charge of handing out permits for various content creators. They are also known as the regulating body that overlooks the trends in internet culture too.

In addition to that, the rule is asking platform operators to also come forward and play a more active role in terms of reviewing the experience of the broadcasters and making sure they’re eligible enough for the subject of discussion online.

The rules also mentioned that AI-based presenters will also be forced to undergo the same set of checking and investigations as regular human broadcasters.

As you can imagine, these new rules are all set to raise the bar for beginners who are going to find it harder to post content online without the relevant license by their side. On the contrary, we do understand where the government is coming from in this regard.

The measures are being aligned to combat misinformation including situations whose end result could take a toll on the viewer’s end. For example, content that influences a person’s finance or healthcare needs to be regulated in a more serious manner to prevent any unwanted outcome.

We’ve seen how the online world has boomed in China in the recent past and as a result of that, so many more users are relying on digital information. Be it news, shopping, food, education, daily life, and more- people are being more and more consumed with the online world.

To help give you a better idea of this, around 700 million individuals in the country were busy live streaming users. And that’s almost 70% of the nation’s population.

Then you’ve got leading gaming content platforms like Huya taking center state and then TikTok’s parent company ByteDance producing a video app called Douyin also arising. Again, live streaming is at its peak on these platforms.

This is the new trend to engage as many users as possible with real-time discussions about different topics. On one end, you can have a finance expert discussing wealth while on the other end, you can have a health expert talking about medical trends. Hence, that’s why the concerns are plenty.


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