80% of Consumers More Likely to Buy Product After AR Experience, New Study Reveals

AR tech has been advancing rapidly with the likes of Snap and Meta now throwing their hat into the ring, but does it have an influence on the customer journey? Snap collaborated with Publicis Exchange Media to conduct a study that sheds some light on AR’s influence on consumer confidence because of the fact that this is the sort of thing that could potentially end up revealing its worth.

This study involved a survey of 4,000 respondents all of whom were between the ages of 13 to 49, which covers the majority of consumers who might interact with AR products with all things having been considered and taken into account. These respondents were spread across four countries, namely the UK, the US, Saudi Arabia and France.

With all of that having been said and now out of the way, it is important to note that the vast majority of online shoppers, or 80% to be precise, stated that they feel more confident about buying a product if they get to experience it and test it out through AR. 66% of people that use AR are more likely to want to keep their products instead of returning or exchanging them.

A similar proportion of respondents, 66%, stated that a branded AR experience would make them more willing to buy a product. Many assumed that the uptick in AR demand and usage these past two years was a fluke brought about by the pandemic, but in spite of the fact that this is the case 57% of users still said that they wanted to see AR being used more often in the post-pandemic era.

67% of customers don’t get useful information during their buying journey, and AR can help to improve that. It can give customers an accurate representation of the product and boost ecommerce sales that might be getting stifled due to skeptical consumers who are not confident that the product will look like it does in the pictures. Using AR can allow brands to switch over to an entirely ecommerce based platform without hurting their sales.


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