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YouTube’s New Studio Content Tab Provides Insights On Creator’s Performance For Live-Streams, Shorts, And Other Formats

YouTube has mentioned how its Shorts is really doing well and that’s why more and more video creators are taking up the endeavor as a regular part of their daily content. Similarly, the app has revealed how live streams are producing great results in terms of viewer engagement.

This might be one of the many reasons why the tech giant is moving towards giving creators better insight regarding their individual performances.

YouTube is launching new functionality in the form of an updated Studio content tab that provides a deep analytical insight into how a creator’s content is doing on the Shorts, Live-Stream, and Video front.


It’s all merged under one button, providing ease of access and great convenience across the board within the app’s Studio.

The feature is expected to roll out for Android, iOS, and desktop users in the next few weeks but until then, we’ve got some interesting details relating to how it really works.

Soon, creators will no longer see the Reach or Engagement tabs. Instead, they’ll see the Content tab pop up that displays analytics for live streams, videos, and Shorts too.

Once a creator taps into any of the new sections, they will be directed towards data that is specific to each content. And this way, creators can simply track how well their different content is performing.

In case you didn’t know, this feature has been a much-anticipated one by users who have constantly nudged the app to consider a launch. And it wouldn’t be wrong to say that the demand grew even more after Shorts arrived.

At the moment, short videos are trending and it makes more sense now than ever for a feature like this to be released.

On average, Shorts is turning up 30 billion views on average each day and that is truly an impressive point worth mentioning. And while that’s great, those hosting channels would like to have a little more insight on the kind of traffic that their Shorts is bringing in via their content. In addition, channel managers are on the lookout for details regarding their contribution to growth.

You can find all these interesting data facts and figures on the Studio. Additionally, you’ll also soon be able to get more analytics in terms of a final aggregate regarding all of your content’s performance. For that, you’ll simply need to press the ‘All’ button.

YouTube has mentioned how previously generated metrics can also be viewed as a part of a creator’s history in the updated format. However, you might need to search a bit as they could have been shuffled.

For instance, the previously launched Reach tab would be available in every specific type of content display. But those in search of a little extra on the analytics front might need to hop on over to the app’s advanced mode.

It wouldn’t be wrong to say that this is definitely a handy update that will surely add ease in terms of measuring a creator’s performance in every aspect of their content display. And that’s especially true after the massive success of formats like Shorts.

Before we forget, the new tab will only be available for those who have created content relating to a specific category. For instance, if you’ve never made Shorts or hosted any Live-Stream, you’ll obviously not be seeing those pop up on your screen. But once you do, they should be clearly visible.

As critics say, the more information you have, the better and that’s why dividers like these are going to do wonders at giving insight to creators that would assist them towards better growth on their channel.

Read next: This Content Creator’s Story Reveals the Unique Phenomenon of “YouTube Brain” and How it’s Leading to Widespread Burnout

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