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YouTube Launches New Updates To Its Video Player, Adds Auto Translate Metrics, And Changes Membership Prices

YouTube has launched an array of exciting new features as a part of its new update. This includes helping creators and users figure out which parts are the most popular in a video along with some major changes to the video player.

The platform recently announced how keen it was on providing insights with the help of a graph. This will allow so many people to easily gauge and locate which parts were most viewed and how many times they were seen. Similarly, it will also make the entire process simpler of finding specific parts of videos that they may be interested in.


The added functionality is said to run in so many people’s favor including both viewers and creators, especially when it comes down to videos of a longer duration. This includes those that aren’t broken in terms of different segments with the help of timestamps.

Earlier, YouTube saw this as a part of its ongoing experimental phase which was only available to those holding the premium subscription entitlement where subscribers could access it by logging on to the new tab. Now, however, all users can benefit from the update as it's for free users too and is widely present on both the desktop as well as smartphone versions.

We do see a lot of creators intricately break down their content into smaller segments or chapters. In the same way, it’s not uncommon to find them being linked via timestamps but with a new graph feature in place, the process gets so much easier and quicker.

It’s quite obvious how the segments won’t always be able to benefit from correlation with timestamps but it’s a great initiative in terms of user convenience.

Other than that, critics are delineating how much more beneficial it can prove to be in terms of highlighting the useful parts of a video or those having the greatest action. For instance, some users might be keener on finding those segments that are loved the most by others.

But don’t be fooled by the grey-toned graph because it’s super useful in nature and can easily be accessed through the red-toned playback bar. As you might expect, the higher the graph, the more the replays as mentioned by YouTube. Additionally, the app is going the extra mile to indicate at which part you reach the most viewed segments.

For now, the feedback from users is relatively positive with up to 85% mentioning how strongly they approve of the new addition. But at the same time, some creators did voice their concerns about how it could affect a user’s watch time for a video but YouTube’s new research failed to find any significant findings relating to that.

Other than that, the company is also launching a support functionality for its video chapters. For those who may not be aware, this is another term given for a segmenting tool that came in May of 2020.

Now, users will have the luxury of jumping to any specific segment or perhaps even undergo a rewatch of that area. And the best bit is that even since its release recently, YouTube is allowing the automated generation of chapters with notes. On average, more than 20 million YouTube videos are already benefiting from the functionality.

For added user convenience, YouTube says it's rolling out another worthwhile option called Single Loop where a particular video could be played on repeat for as many times as your heart desires.

To gain access, users can simply click on the selection from the menu bar that is used for video adjustments or for caption generation. Additionally, viewers can also see full-screen options for the display of panels that show all information related to a video.

Be it comments, chapters, or video descriptions- users can find it all including action buttons such as likes, shares, dislikes, or add any comments. Similarly, they can even include videos to their playlists through the full-screen option.

At the moment, YouTube is undergoing an experimental phase that would soon allow its users to benefit from a feature through which they can pinpoint a particular moment that they’d like to see from their video of choice. But again, Premium users will first get their hands on it, closely followed by the rest.

On the other hand, YouTube has also launched new analytics for its auto-translated captions. See, as a creator, you’re very keen on knowing what works best for your target audience and that’s why the app is making the effort to show which captions are used the most via YouTube analytics.

After seeing which language is most receptive to their audiences, creators would work harder to provide content relating to it. And you can easily find it in the top sub-title audience tool.

Lastly, YouTube has allowed for changes to creators’ subscription price guides. Previously, prices for membership were limited to $99 at max and if a creator wanted to increase it further, they wouldn’t be allowed to do so. Hence, comprise was the call for the day. But now, they can go as far as $499.

This way, creators don’t have to worry about going down a tier to get the pricing of their choice because the margin for selection is huge. And the best bit is that it’s available to all creators with memberships.

You can now find the new price guide in the Memberships tab in the Studio.

H/T: Creator Insider.

Read next: YouTube Turns Its Focus To Creators With The Introduction Of Frequency Capping And Other Exciting Advertising Features

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