YouTube is enabling a unique feature that gives creators as well as fans the ability to gift paid channel subscriptions.
The announcement came out this week, thanks to content creators who couldn’t hold their excitement in regards to the innovative monetization tool.
In case you didn’t know, subscriptions as gifts are known to be super popular in places like Twitch which has been deemed to be a major competitor for YouTube in terms of gaming.
Subscriptions have long been hailed as one of the easiest and most effective ways through which revenue can be generated. It also does wonders in terms of enhancing user engagement as well as the community.
But it wouldn’t be wrong to say that YouTube has really dragged the launch of the feature that many have been anticipating for quite some time now.
Thanks to YouTube in Japan started the trend by testing out the functionality recently with great success. And that’s where the concept of gifted memberships arose and will now be up for grabs for the app’s users in both the US and the United Kingdom.
While still in Beta, they’re going to be available for all YouTube streams starting as early as today.
For those who are still wondering why it’s such a big deal, well, we’ll tell you. On average, paid subscriptions go as far as $4.99 every month for any channel membership. That’s the cost that fans need to pay, giving them complete access to a number of exclusive content put forward by popular creators.
This can be badges, emojis, and more but it’s important to note how YouTube Gaming is now going one step ahead to roll out more exclusive features like Live Redirects where fans can travel to other streams like premieres.
Twitch is undoubtedly the largest American platform when it comes to livestreaming. But with that said, we’re seeing more and more popular streamers abandon it and instead, opt for YouTube Gaming because they find it more suitable.
And forecasts say this is just the start as they’re anticipating more users to jump on the bandwagon. The news comes as rumors arise about Twitch partners receiving a smaller share of the revenue via subscriptions. Previously, partners received 70% but this is now cut down to 50%.
This is thanks to the new model put forward by the platform that’s owned by Amazon in regards to monetization. On the other hand, YouTube Gaming is said to remove 30% of the revenue belonging to a streamer via its channel subscriptions.
And it doesn’t seem long before we can say there is a big difference in the audience of Twitch and YouTube gaming, considering the latter’s growing popularity.
Read next: Instagram In The Line Of Fire After Failing To Address Influencers’ Concerns About Impersonated Accounts
The announcement came out this week, thanks to content creators who couldn’t hold their excitement in regards to the innovative monetization tool.
In case you didn’t know, subscriptions as gifts are known to be super popular in places like Twitch which has been deemed to be a major competitor for YouTube in terms of gaming.
Subscriptions have long been hailed as one of the easiest and most effective ways through which revenue can be generated. It also does wonders in terms of enhancing user engagement as well as the community.
Excited to announce that starting May 11th, memberships Gifting Beta will be enabled for YouTube streams!
— RAE (@Valkyrae) May 10, 2022
Been streaming on YouTube for 2.5 years and just so happy to see the platform continue to focus working on improving the streaming side of it.
Many more changes to come :)
But it wouldn’t be wrong to say that YouTube has really dragged the launch of the feature that many have been anticipating for quite some time now.
Thanks to YouTube in Japan started the trend by testing out the functionality recently with great success. And that’s where the concept of gifted memberships arose and will now be up for grabs for the app’s users in both the US and the United Kingdom.
While still in Beta, they’re going to be available for all YouTube streams starting as early as today.
For those who are still wondering why it’s such a big deal, well, we’ll tell you. On average, paid subscriptions go as far as $4.99 every month for any channel membership. That’s the cost that fans need to pay, giving them complete access to a number of exclusive content put forward by popular creators.
This can be badges, emojis, and more but it’s important to note how YouTube Gaming is now going one step ahead to roll out more exclusive features like Live Redirects where fans can travel to other streams like premieres.
Twitch is undoubtedly the largest American platform when it comes to livestreaming. But with that said, we’re seeing more and more popular streamers abandon it and instead, opt for YouTube Gaming because they find it more suitable.
And forecasts say this is just the start as they’re anticipating more users to jump on the bandwagon. The news comes as rumors arise about Twitch partners receiving a smaller share of the revenue via subscriptions. Previously, partners received 70% but this is now cut down to 50%.
This is thanks to the new model put forward by the platform that’s owned by Amazon in regards to monetization. On the other hand, YouTube Gaming is said to remove 30% of the revenue belonging to a streamer via its channel subscriptions.
And it doesn’t seem long before we can say there is a big difference in the audience of Twitch and YouTube gaming, considering the latter’s growing popularity.
Read next: Instagram In The Line Of Fire After Failing To Address Influencers’ Concerns About Impersonated Accounts
