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Twitter Insights Reveal Renewed User Interest in Movies Among Other Topics

With the coronavirus pandemic seeming like it will soon fade into the backdrop of our lives, people are starting to go out more because of the fact that this is the sort of thing that could potentially end up allowing them to stretch their legs after being cooped up at home for so long. Twitter has just released some insights that can tell us a lot about what movies people are watching as well as what they have to say about these films.

With all of that having been said and now out of the way, it is important to note that this year is looking to be a big one for movies with some pretty massive and long anticipated feature films on the cards. Tying into the market campaigns for these movies can be a useful technique for brands, and these new insights from Twitter can help them understand what topics are currently trending.

Tweets related to movies have been seeing a massive increase in engagement year on year. They have received 167% more favorites, 110% more replies and they have also seen a very robust 104% increase in retweets which might be the most important metric of all. Quote retweets are also up by 75%, suggesting that Twitter based audiences are giving their thoughts about upcoming movies and contributing to the buzz being generated around them.

A really interesting statistic in this report is that tweets mentioning watching movies in the theater are up by a staggering 3,697% as compared to last year. Watching movies at home is also up, but by a rather meager 34% which makes it clear that people are voicing their excitement about returning to the theater going experience this year.

The slew of big budget movies that are being released are almost all tent poles, so we might see a record breaking box office return in 2022. Movie related tweets have surpassed tweets about cryptocurrency, climate change and many other important topics, which means that it might be the topic of the year especially now that summer has arrived.


Read next: Twitter Gives Developers Access To Its Reverse Chronological Timeline In An Effort To Better Its Third-Party Apps

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