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The 2022 Purpose Power Index Reveals Which Companies Operate Ethically

Companies can be judged by a lot of factors, but their purpose can be one of them. Advertising company Strawberry Frog partnered with a data company by the name of Dynata recently to release the 2022 Purpose Power Index because of the fact that this is the sort of thing that could potentially end up ranking companies based on their stated purpose as well as how committed they were to fulfilling this purpose.

The purpose in question needed to be more than just making profit since this is what any company is supposed to do. Trying to improve the condition of the world was also a big factor here, so satisfying shareholders was not likely going to give a company a high ranking on this list. With all of that having been said and now out of the way, it is important to note that the top ranking company on this index was Seventh Generation, and this is now the second time in a row that this Unilever subsidiary got the top spot.

Other entries on this list were the likes of Pfizer, Toms, Patagonia and Zoom, all of which appeared to be committed to improving people’s lives instead of solely trying to cater to the bottom line. The purpose that companies fulfill does not have to be inherently charitable either, since the creators of this index spoke out about how companies like the ones on this list are also helping improve economic conditions in numerous ways.

Surprisingly, Google also made an entry on this list which suggests that the company’s efforts to be more transparent are bearing fruit. Tesla was another surprise entry on this list, but in spite of the fact that this is the case its CEO’s antics likely don’t have a bearing on its influence in the electric car industry, so this ranking is well deserved with all things having been considered and taken into account.

Every company on this list should be something that other companies try to aspire to, because they are helping to foster a more sustainable way of doing business.

Zoom, Tesla and REI among 2022’s top purpose-driven brands, with newcomers Pfizer, Google and Toyota on the list, study finds

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