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Study Shows Google Collects Most Data Out of All Big Tech Companies

Anyone that uses the internet without being naïve would know that they are likely going to be tracked because of the fact that this is the sort of thing that could potentially end up making the free service they are using profitable for the company that created it. However, just how much data does each major tech organization collect, and which of them tends to collect the most data? SecurityOrg recently analyzed some data to come up with answers to these very pertinent questions.

Based on this research, out of the top five tech companies which includes Google, Facebook, Amazon, Twitter and Apple, Google collects the most data of all with all things having been considered and taken into account. The company collected just under forty data points per user, or thirty nine data points each to be precise. With all of that having been said and now out of the way, it is important to note that this is almost three times the number of data points that Facebook collects.

Receiving the dubious honor of second place on this list is Twitter, which collects twenty four data points for each use. Amazon is not far behind, since it collects around twenty three data points for each user that it has. We then see a pretty significant drop, with Facebook collecting fourteen and Apple collecting just twelve data points per user, but in spite of the fact that this is the case this quantity of data is still far more than the average user would be comfortable with.

This refers to the specific type of data rather than the quantity of data itself. Google might not collect as much data as Facebook in total, but it collects more different types of information for individual users which it then uses for targeted advertising instead of having to rely on third party trackers. This reveals just how prevalent user tracking on the internet currently is, and it suggests that a lot of work needs to be done before users can start to feel safe online.


Read next: There Is No Such Thing As Privacy In The Digital World As New Report Highlights How Tech Giants Are Sharing User Data With Advertisers

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