Instagram Is Adding Its Ads Settings Submenu To The Platforms’ Website Interface

Instagram is reportedly working on adding Ads settings to the platform’s website interface as well, reports Alessandro Paluzzi.

Ads are essentially a setting sub-menu in Instagram where users can control how their data is being used by the social media outlet in terms of advertisements. Of course it should also be noted that when I say control, what I mean is very, very slightly affect its usage. Instagram makes as much clear right on the screen: users can’t control the number of ads they receive, and they can only control how their data is used to an extent. That’s it, there’s not all that much to it except for the collective realization that in the endless march of information we are but cogs. Instagram, of course, makes it clear that it will never sell user data. It also explicitly states that the user data it employs in the interest of generating targeted ads is often collected from advertisers and the platform’s partners. It’s such a pedantic correction; I’m sorry, we don’t deal in user data, we just fully enable and team up with the people who do. There is absolutely no culpability on our part, you’ll just have to deal with it.

The one thing that users actually can control is simply whether or not they’d like to see targeted ads. If a user has an Instagram account, or has even linked multiple accounts together, then he can toggle targeted ads from the same submenu. It’s funny that Instagram considers letting users choose whether they can see targeted ads or not as a serious, user-oriented feature. It’s the equivalent of charging someone an irrevocable daily visitation fee, and telling them that coming in and out is optional.

So, what benefits does one get from having this submenu added to the platform’s web version? Well, I suppose it’s a nice addition in the sense that any form of data user control, microscopic as it is, should be available across all interfaces and platforms. However, with barely anyone using Instagram’s website, the gesture rings rather hollow. Then again, this entire charade has structural integrity of hot jelly.

Read next: Instagram Tests Ninety-Second Reels With A Limited Number Of Users
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