How to Choose The Right Digital Agency For Your Business

When you’re running a small or medium-sized business, you need to get updated with trends in the market to understand customers’ wants. For instance, any business manager in Norway that is not already leveraging the power of digital marketing is missing out on a lot of potential business.

It has been estimated that at least 8 in every 10 consumers purchase commodities or services through the internet. Since your target market utilizes smartphones and computers, pushing your company’s services to them through the internet is the best way to go about it.

As a business owner or manager, you’re probably already stressed out with the company’s day-to-day running. Adding the search for the right digital agency might not be high on your priority list. Nevertheless, you still need to understand it since it could be that single factor that boosts your firm’s revenue. Norwegians can expedite this process by finding agencies on sites such as Byråguiden.

Best Steps for Making a Great Digital Agency Decision

Here are the steps to consider when choosing the right digital agency:

Scrutinize the Agency’s Portfolio

The first step you need to take is to scrutinize the digital agency’s portfolio. Just relate it to when your firm is hiring new employees. Naturally, you’d look at their resume to judge whether you want them to work for you.

In comparison, a portfolio is a digital marketing agency’s resume. The more customers the agency has, the better. If the agency has a client in the same industry as your firm, it’s also a plus. The easiest way to check the agency’s portfolio is to head over to their official website or LinkedIn profile.

Choose According to Your Budget and Needs

This key step in this important digital agency decision process requires you to understand what your firm needs in the digital marketing aspect. You can’t just walk into a meeting and expect a digital marketing agency to spell it out for you. You need to check what the successful organizations in your niche are doing regarding search engine optimization (SEO) and social media following.

Likewise, you also need to outline your budget for the agency. Budgets vary depending on what industry you’re in. For instance, if your business is where customers visit to enjoy services, social media and SEO optimizations will help you best. If your business requires you to serve clients in their homes, adverts are much better.

At the end of the day, if your budget is right for your niche, the agency should be able to work with it.

Evaluate the Agency’s Integrity

You need to make certain the digital marketing agency you want to choose has integrity. The easiest way to do this is to check through the testimonials on the agency’s official website. However, it is highly unlikely an agency will post negative reviews on their website.

Hence, you also need opinions from forums and review websites. Simply making a Google search will reveal a lot of things. You can also request references from clients while including one from a negative experience. If the agency didn’t meet the clients’ needs, you must understand how the dispute was handled.

Instead of mailing these clients, try to call them. Negative and positive experiences are better explained over the phone.

User Experience on the Agency’s Website

Even though you might be focused on the agency’s portfolio and experience when you’re visiting their website, you need to factor in your experience. Digital marketing agencies create websites for clients, so if you can’t wait to leave the website, they probably will design a horrible one for you.

Your website is a determining factor that will attract customers to your business. If the design is poor, you might sink money into SEO techniques that’ll probably never work, since search engines hardly rank poorly-designed websites.

Evaluating your user experience and ranking the agency’s interface is key. If they can’t design a beautiful website to save their business, they would do the same for your firm too.

Recommendations for your Company

The right digital agency for your company will certainly make recommendations on various areas before making a proposal. A good agency will try to talk to you to understand your target market better.

They’ll also make recommendations for your company based on the strategies your rivals are utilizing. Finding ways to match and surpass areas your competitors are thriving in is a sign that the digital agency is suitable for your company.


Hiring the right digital agency for your business might push your company to the forefront of the industry. Even though you might be focused on other business areas, you still need to take the best steps to choose a suitable digital agency.

You need to go through the agency’s portfolio and choose one that fits your budget and portrays integrity. Furthermore, you should consider an agency that makes recommendations for your business and has a great user experience on their websites.
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