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Google And Appstore Mirror Each Others Newly Introduced Features

The recent Google developer's conference introduced numerous exciting updates. These features are targeted toward the developers who publish apps on the Google Play store. Google seems to be following Apple's developments as the platform's new updates mirror the features previously released by Apple. These features include custom store listings along with events held within apps!


Google works closely with developers to introduce updates that can create a higher engagement with the users. Since 2015, the platform has been working on a feature that allows a developer to analyze texts and graphics that engage the most with the users! The feature will enable developers to work out strategies to increase an average user's retention time on the application. It seems that Apple was following the update closely as they introduced a strikingly similar feature at a recent conference. Apple introduced assistive features for developers that allowed them to analyze numerous app icons, screenshots and various media. Certain qualities appeal to users more, and the new update by Apple made it easier for a developer to test them out.

Moreover, the company also introduced customization in their apps. The feature is an addition to their custom product pages option. It allows creators to produce multiple pages, each with its own specific URL.

Likewise, Google is introducing their own take on the feature and reportedly is improving on it. Developers on android will be able to produce over 50 customizable lists in their applications. All pages come with their unique statistics, analytics and deep links. In contrast, Apple allows lower listings per application. Multiple listings are applicable if an application is being used worldwide. A user based in the US can be directed to a page with US-related holidays. In contrast, users on the opposite end of the world will be directed to their local and national holidays. The higher the number of listings, the easier it is to market.

It seems that the companies are in a race to copy each other. Google is now introducing Apple's previously introduced feature known as app events on its platforms. It seems that the companies are on the run to present their own takes on a certain feature.

In recent news, Google is also planning on introducing a subscription-based service. Developers will now be able to embed a subscription-based service in their apps to earn revenue. In return, a user will get access to the app's services for a particular period of time. The model is based on pre-paid subscription services and, for the time being, is only being introduced in regions where people are used to the particular model. Users can easily top up their subscription once it runs out via the funds available in the app. Reportedly, the price options are flexible for regions with potential markets. The recent updates allow developers to lower prices up to 5 US cents! These are specifically to cater for areas with higher purchasing power. Google is also allowing developers higher customization over the subscription-based service.

The services allow developers to embed their apps with numerous plans and offers along with lower rates. This means that a developer can include multiple subscription-based services in a single application. It also bears good news for the users as they no longer have to pay for services they do not like or require. Google is working on features so that a user can quickly be notified if their payment for a subscription is coming up or if their preferred method has been declined. The company is reportedly also working on multiple payment methods, so users are not restricted to a few.

Features for developers are essential if platforms like Google and Apple need a vast app marketplace. Their recent additions are of great importance for developers as they can maximize their revenue earned through these platforms.

Read next: Google's Android’s Growth Worldwide Continues To Flourish As One Billion New Devices Activated By Consumers In The Last Year

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