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TikTok Overtakes Snapchat as Most Popular App for Teens, Instagram Continues Its Descent into Obscurity

Most people already think of TikTok as the most popular app for teenage users, but in spite of the fact that this is the case it had been lagging behind Snapchat for that demographic up until recently. With all of that having been said and now out of the way, it is important to note that TikTok has finally surpassed Snapchat as the most popular app for Gen Z user, with a new survey from Piper Sandler outlining the new rankings for such apps.

This survey also referenced various other trends among teens, but the most important one to consider is that Instagram is continuing to see a decline in its previously widespread popularity with all things having been considered and taken into account. Teenagers spend around 4 hours a day using social media, and they are spending an increasing proportion of this time on TikTok although Snapchat is not lagging all that far behind as of right now.

App spending by teens is also on the rise, increasing by 9% over the course of the past year to $2,367 on average. Much of this increase comes from female teens who have spent 15% more on clothing and 16% more on footwear. One can also see the impact of low employment rates, with many teens getting jobs for the first time due to the widespread availability of these jobs as well as their tendency to ask for less money than adults who have bills to pay which is something that most employers are more than happy to take advantage of.

A year ago, 33% of teens said that they were working part time. This has gone up by 6 points to 39% this year, indicating that teens are more willing to find work that pays and much of that money is going towards purchasing consumer goods of some sort. Their preferences for online shopping are shifting, at least for upper middle class girls who are starting to prefer Amazon a lot less often which suggests that the eCommerce giant might see trouble brewing in the future.


Read next: TikTok Hits $3.7 Billion Performance Milestone In Consumer Spending At Global App Stores, With A Forecast Of 1.6 Billion Active Users In 2022

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