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SnapChat Releases Insights On How Users Can Leverage The Most Of Its App In 2022 With Its ‘SnapChat Generation Report’

Snapchat has recently unveiled its latest Generation Report which gives the world deep insights into how so many users can take or are already taking advantage of the platform and its great functionality.

The published report spoke about great connectivity with extensive global outreach, followed by a detailed analysis of how so many brands could further benefit from aligning the messaging aspect around particular trends.

Snap added insights from nearly 19,000 of its dedicated users across numerous global destinations. And that’s one of the reasons why it’s so extensive.

We believe the report is nothing less than a snapshot of what the platform’s fans love the most and for this reason, is an excellent tactic as far as marketing is concerned. And we’ve rounded up some of the report’s highlights just for you.

First things first, the reader is guided about the app and its popularity and why people actually get attracted to it in the first place. After all, the company says it is the most popular app when it comes down to sharing intimate moments between those that mean the most.

Interestingly, the report features an image of a younger audience but it's safe to say that people from all stages of life are well equipped with its usage. However, truth be told, it’s yet to compare with the popularity that both Instagram and Facebook provide.

Next, the report speaks about a greater insight into the world of eCommerce. This makes absolute sense as most of us are now keen on making purchases through social media shopping platforms.

This clearly has great weightage as more and more users would love to discuss their purchases with loved ones or friends And that’s probably why the app also says AR is an important player during buying experiences.

At the moment, the app is still in its testing phase where it hopes to make the most of AR-based spectacles to build its eCommerce credibility. However, it clearly doesn’t seem to want to follow in the footsteps of Pinterest.

Clearly, these are some interesting data pointers that experts feel could serve as great inspiration for brands who wish to work with the app. And that’s probably one of the many reasons why reports like these can make users think deeper about the potential the app holds for so many of us in different ways.
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