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Productivity Apps: An Insight Into The Fast Growing Market's Trends

How many times in a day do you find yourself shifting between apps? Each one serves its own purpose. You may have a bunch of apps just for social media. It is no surprise that the market size for apps was valued at about USD 8.14 billion in 2022. MillionInsights predicts that the productivity apps market will continue to grow from 2021 to 2028 at a compounded annual growth rate of 9.1%. This comes as a no shocker given the demand for more friendly and visual interface apps in the industry. Specifically, ones that deal with productivity are on the rise around the globe. Developers are pushing themselves to produce more productivity and task management based apps to keep up with the increasing demand.

If we look at specific countries across the globe, productivity planners that are cost effective are popular in China. At the same time, tools for collaboration are in high demand around this time in Europe. The more friendly user app interface is aiding its market growth as it allows for more straightforward navigation purchases made within the app. Google Play Store and Apple iOS Store are in the lead of the top two markets for productivity apps!

It is not all happy endings for the productivity apps marketplace. Given the higher subscription costs and the array of apps available, consumers are less likely to spend their hard-earned money. To overcome these problems, giant platforms such as Microsoft are planning on introducing access enabled productivity apps. This is likely to propel the productivity market towards significant growth over the next few years. How does access enabled apps help a market grow? The answer is pretty simple; these apps now allow for a more customizable interface allowing brands to shape it to their liking.

Tools such as Software as a Service (SaaS) increasing demand is giving a boost to the market's growth. They are tools that allow the assessment of a business's optimized growth by an analytical approach.

What makes these cloud based storage in demand around the world? Given the pandemic and its restriction to just our homes. The cloud based services and friendly user interfaces providing easy in app purchases saw a massive boost in their sales. These businesses regarding productivity apps became quiet famous during the COVID-19 era. This was primarily because people were looking to external options to make their day to day lives more productive. Apps that allowed an easy and quick interface became the go to choice for day to day organization. More and more employers and employees shifted to virtual systems to keep in line with pandemic restrictions. Productivity apps that provided screen sharing ability, quick communication between the employee and their organization and the ability to share encrypted documents of secure channels became the norm. Even after the pandemic, the business chose to use these apps to boost their own productivity.

As mentioned before, the market is primarily divided between the massive competing platforms Google Play Store and Apple iOS store. The Google play store provided more customizable features and took the lead by securing almost 50% market share. Apple’s App store is predicted to take over the market by 2028, given its slow and steady growth. They are allowing for more accessible communication between the apps.

Regional insights provide fascinating notes on the productivity market's growth. Spreadsheets and Docs offered by Google are on the rise in Japan for their cloud based services. Meanwhile, the app TeamViewer is popular in China. Flatfrog whiteboard's app is in the most demand in the USA and Canada. Giant platforms are also sharing their key insights with the general public. Many will be introducing activity dashboards to track your progress. Others are focusing more on content management and a more accessible look for their apps.

The global productivity market will only grow and better itself in the coming years. The number of productivity apps with more features will soon dominate the app market!


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