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Microsoft’s New Performance Update Shows LinkedIn's Massive Jump In Revenue And Record Level Engagement

Microsoft recently unleashed the company’s performance update and that’s when statistics proved how LinkedIn is performing better than predicted.

LinkedIn not only managed to see a massive rise in revenue but also scored record levels in terms of engagement. And that is a huge sign of how well the platform is performing in today’s post-pandemic market in regards to jobs.

The 34% jump in revenue meant current figures stand at $3.44 billion. Therefore, that means active sessions on the platform rose to 22% for this quarter, delineating a steady rise.

Microsoft highlighted how the huge growth in engagement meant the app was performing much better than anticipated and this was for eight quarters in a row.

It was interesting to see how LinkedIn was able to witness growth comprising 22 sessions which is similar to last year’s record.

The company is yet to share any statistics in regard to specific members on the app, whose tally currently stands at 810 million users.
It’s still not clear whether or not China happens to be on the list or not because LinkedIn had removed the app last year. However, it could potentially still involve users in the replacement app that goes by the name ‘InJobs’.

But where are these figures coming from and what changes has the app made to see such a remarkably positive result.

Microsoft says the increased revenue stems from the fact that there is rising demand for a number of Talent Solutions offers, which is reportedly in line with the increasing job market. Similarly, let’s not forget how the app’s Marketing Solutions has really attracted users from all over.

One of the company’s main target goals has been the addition of tools to assist users to get better job opportunities, as the world tried to recover from the pandemic.

LinkedIn has introduced the Great Reshuffle that builds on the concept of work from home that we recently saw in the past. This is what is said to provide a number of opportunities, where users may prove their potential capabilities.

Similarly, it is designed to enable employers to get the best matches via evolving tools.

In addition to this, LinkedIn has also managed to launch the ‘Career Pathfinder’. This puts a number of skills into perspective, not to mention the training opportunities that come with it.

Experts believe the breakthrough results are a great motivating start for LinkedIn to better its performance from yesterday and work towards advancements in its career.

It can be said without a doubt that Microsoft's undue support for LinkedIn has played a major role in allowing the company to reach great milestones without any forceful integrations into its product suite.

It’s no doubt that Microsoft is maximizing the benefit by enhancing its marketing efforts, alongside great promotions. But with that said, users aren’t finding the integration of the two to be very overwhelming.

Remember, the greater the number of users, the more the advertisers and the greater the revenue generated.

While LinkedIn isn’t the number one choice as far as marketers are concerned, one thing is for sure. These brilliant statistics are speaking miles about its potential.


Read next: LinkedIn Introduces Features To Drive Up User Engagement Via Profile Links and Newsletters

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