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Meta’s New Internal Credential Verifier Might Let It Collect Data More Carefully

By this point most people have realized the sheer quantity of data that social media platforms in general tend to harvest from their users. Meta is one of the most egregious offenders in this regard, often collecting data that is highly private in nature which is then used to optimize ads and marketing campaigns that would end up getting directed towards various people that use Facebook or Instagram with all things having been considered and taken into account.

The widespread nature of personal data collection has brought about a series of new regulations that are meant to stifle such data collection policies. Couple that with Apple’s recent privacy oriented update that opts users out of targeted tracking by default and it’s easy to see why Meta has such a huge problem on its hands that sent its stock prices plummeting. With all of that having been said and now out of the way, it is important to note that Meta is trying to develop an internal system called Anonymous Credential Service (ACS) to continue collecting data carefully amid Europe’s new General Data Protection Regulation bill.

One essential piece of data that social media platforms need is authenticating data that allows users to utilize services in a secure fashion. Meta has developed a new ACS because of the fact that this is the sort of thing that could potentially end up allowing them to use this data without infringing on the privacy rights of their European users, and chances are that this could extend to other countries as well based on how they manage their own privacy regulation laws.

With TikTok, Twitter and a bunch of other platforms being fined hundreds of thousands of dollars by European authorities, it has become imperative for Meta to start creating its own internal protocols that can allow it to keep functioning. This push and pull will likely end up benefiting users who would get the chance to enjoy increased privacy all whilst maintaining an effective usage potential for the various platforms that they are willing to sign up for including social media sites.


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