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Meta Expands Its Charitable Donations By Adding Fundraisers In Reels

Meta has announced its plans for a charitable donation expansion through its tools and it’s starting off with Reels.

The tech giant recently revealed how it will soon be adding fundraisers to its Reels feature with hopes to generate another effective means to promote social causes through the app.


Tech experts delineated how the new Reels feature will soon add a button for ‘Donate’ towards the Reels’ clip bottom. And that will be directly linked to the fundraiser of choice.

Meta explained the new fundraiser feature launch through a statement released today. This is where they shed light upon how users in over 30 different countries could make the most of the feature by donating and coming up with fundraisers through Instagram’s Reels.

They also highlighted how nearly 1.5 million nonprofit organizations were up for grabs and users were free to choose their preference. Similarly, the tech giant spoke about how it would be covering all processing fees for its donations and any funds received would be directly sent to the non-profit organization.

Instagram users will be given a 30-day period after they select the donate option, during which they can add relevant details pertaining to their donation.

Meta hopes this new initiative can serve as a wonderful way to encourage more and more users to come forward and donate, which it has been trying to work on for quite some time now. And its seen a rapid increase during the pandemic.

In 2020, Instagram first began its drive to incorporate fundraisers along with its Insta Live feature, while also allowing users to share fundraisers directly through their newsfeed. Similarly, the app highlighted user-supported charities by promoting awareness of group fundraisers last year.

The fact that so many younger audiences are aligned to promoting social causes and increasing social good was another motivation for Instagram to move ahead with the campaign. Also, let’s not forget the side advantage the app gains from more funds transfer that indirectly promotes enhanced eCommerce drives.

In case you are wondering how, well, the more the users donate funds to different charities, the more the effort allocated. And that could translate into greater in-app shopping. Meanwhile, with the platform’s drive to expand into users’ shopping tags, it only makes sense that there will be a greater focus on this in the future.

While some may hold reservations about Meta’s efforts for communal benefit, it’s a positive start that could well expand in the future.

Read next: Meta Celebrates Earth Day By Launching New Features On Messenger While Raising Awareness Of Climate Change

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