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WhatsApp’s New Ads Warn American Users About the Supposed Dangers of Using Traditional SMS

Being able to send someone or the other a message that you have just composed is pretty amazing in and of itself, and there have been several innovations that have made text messaging a lot easier and more efficient than it used to be. These days, instead of using telecommunication networks to send text messages, most people tend to use the internet and WhatsApp happens to be the most popular messaging platform that exists in the world right now.

WhatsApp has managed to acquire a massive share of the global market, with one out of every four people using the app all around the world. With all of that having been said and now out of the way, it is important to note that while WhatsApp has become the most popular global messaging app, it has failed to achieve the same level of success in its home market of America where it has struggled to make as big of an impression as it has managed from a more global perspective.

WhatsApp is only used by 19% of the total population of the US which comes up to around 63 million people. With Facebook quickly falling out of favor, parent company Meta will be looking to increase WhatsApp’s footprint in the local market, and it is doing so with a series of ads and billboards that are trying to present WhatsApp as a much more secure alternative to SMS based communication.

These ads show things like postmen delivering open letters among other such depictions, and the main purpose of this is to tout WhatsApp’s end to end encryption with all things having been considered and taken into account. This encryption can most definitely make your messaging a lot more secure by preventing anyone else from having to read it, and it is interesting to see such a massive global company having to rely on advertising in the same manner as a relatively smaller startup, and that suggests that Meta is trying to do whatever it can to make up for Facebook’s fall from grace.


Read next: This Survey Shows Shifting Consumer Perspectives Around Personal Data Sharing

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