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TikTok Reigns Supreme, Meta Holds on for Dear Life, and Snapchat Makes a Comeback in App Stats for Q1 2022

TikTok has been one of the most prominent apps of the past three to five years, and that has resulted in a bit of an upending of the status quo in the world of social media. The Chinese social media platform is continuing to dominate the charts for app stores around the world, and it has managed to retain the top spot in terms of consumer spending as well as holding its rankings in other metrics as well in Q1 2022, as per DataAI.

Meta isn’t doing too badly either, with Instagram topping the global app downloads charts. However, Facebook is coming in at number three under TikTok, and that might not be a good sign for what was once considered the most unassailable player in the entire social media industry with all things having been considered and taken into account.

Snapchat has also done pretty well, jumping two spots in the first quarter of 2022 in terms of total downloads for the quarter. Zoom has also jumped a couple spots in the rankings, finally managing to break into the top ten list.


If we were to look at monthly active users, this is still an area where Meta tends to dominate. The top four apps in terms of MAU are all Meta properties, with Facebook coming in at the top spot followed by WhatsApp, Instagram and Facebook Messenger. With all of that having been said and now out of the way, it is important to note that TikTok is just behind them in fifth place, and what’s more is that Meta apps are more or less absent from the consumer spend category.

TikTok managed to hold the top spot in terms of consumer spending, and its high rate of downloads makes it a probable contender for supplanting Meta’s dominance in terms of MAU as well. Also, TikTok is the only app that’s featured in the top ten list for consumer spending, downloads and monthly active users, so it will be interesting to see how the app continues to grow in the coming months.

Read next: Is the highly cherished social network TikTok at the end of it’s rope?

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