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TikTok Gives Brands Advice on Improving Their Content on the Platform

Any brand that wants to target social media users that are on the younger end of the spectrum will want to get in on the TikTok bandwagon because of the fact that this is the sort of thing that could potentially end up putting them in touch with the most tech savvy social media users out there. TikTok has managed to become a pretty prevalent cultural force in its own right, so much so that the social media platform has been making waves in numerous countries of the world.

With all of that having been said and now out of the way, it is important to note that TikTok has a very different algorithm. This means that if you want to make branded content on the platform you are going to first need to understand how it actually works. TikTok has collaborated with IPSOS to provide brands with a bit of advice regarding how they can maximize their content and avoid using old school techniques that might be disruptive or annoying on TikTok.

One piece of advice that TikTok is looking to give various brands right now is that they should try to combine brand and creator led approaches instead of favoring either of them individually. It would also be best if brands showed the various features of their products by letting an influencer or a creator use them, because this increase ad recall and brand linkage among consumers with all things having been considered and taken into account.

Music is also a really big part of marketing on TikTok because it started off as an inherently musical platform. Ad recall increases by 2% if a song is used, and 3% if a voiceover is added as well. What’s more is that if a brand creates custom music instead of using something that is already on the charts, this can increase their ad recall by 8% so it pays to invest a little bit into creators that can make original music for you. Custom voice overs are also useful because they seem less artificial and realism is a big factor for TikTok users.


Read next: Here’s What You Can Learn from TikTok’s New Brand Marketing Report

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