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LinkedIn’s New Updates Incorporates Newsletters and Improved Campaign Manager UI

LinkedIn has evolved quite a bit from the days when it was pretty much just looked at as some kind of a niche platform that was only useful in the context of professional networking and the like. Its progress after having been acquired by Microsoft has been quite impressive to say the least, because of the fact that this is the sort of thing that could potentially end up allowing companies to use it to connect with audiences similar to what other social media platforms provide.

One of the more recent updates that LinkedIn has rolled out includes a brand new newsletter feature which can allow companies to create newsletters from within the app. Another advantage of this feature is that users can follow company newsletters, thereby allowing them to get notifications whenever a new newsletter is sent out as well as staying up to date in a much easier manner thanks to the central newsletter resource that LinkedIn is quickly starting to turn into.

This is an upgrade to the Articles section that LinkedIn rolled out some time ago, and with all of that having been said and now out of the way it is important to note that LinkedIn might be focusing on much more long form content in order to create opportunities for businesses to publish this content without relying on any third party platforms with all things having been considered and taken into account.

LinkedIn is also trying to improve the relevance of the ads that people can put up on the platform, primarily by simplifying the user interface for its Campaign Manager section. The navigation that is required to use this feature is a lot more intuitive, and it sticks rather closely to the average life cycle for an ad campaign namely planning, advertising, testing and analysis.

All of these updates will likely help improve LinkedIn’s current status in the world of social media, and it will be interesting to see how much more growth it can obtain by leveraging its unique set of offerings which other platforms might fail to measure up to.


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