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Instagram Might Start Offering Cross Platform Ad Compatibility With Facebook

The biggest draw for Meta’s various social media platforms including its flagship Facebook and its arguably more popular property Instagram is the fact that they can give advertisers a really wide audience for their marketing campaigns. Many brands find these platforms appealing because of the fact that this is the sort of thing that could potentially end up exposing them to a much larger group of potential customers than might have otherwise ended up being the case for the most part.

With all of that having been said and now out of the way, it is important to note that the tech giant has also been trying to offer a lot of cross platform compatibility between its various properties. This includes incorporating features that are relatively common across each of the platforms, but it turns out that they might be trying to boost their advertising in such a manner as well. Facebook has become notorious for not being as attractive for advertising as it used to be, so this might change that.

The main change that Alessandro Paluzzi spotted in this regard is a new update to Instagram that tells you that you can show your Instagram ads on various Facebook newsfeeds as well with all things having been considered and taken into account. This will include Stories and video feeds as well. If you post a boosted Story, video or post on Instagram, you can make it so that they would appear on your connected Facebook accounts as well which can further increase their reach in a pretty significant manner.

A major advantage of this would be that it might be able to bolster Facebook’s flagging fortunes from an advertiser’s point of view. Instagram already lets you target your audiences automatically based on the kind of people that follow you, and allowing Facebook placement might be something that many brands would be rather interested in. It remains to be seen whether or not this feature would be one that brands start utilizing in the near future, and if that does occur it might give Facebook a bit more breathing room.


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