Half of Older Americans Have Never Heard of the Metaverse

The metaverse is a new kind of virtual reality and technological advancement that is often touted as a replacement for social media. Meta has become one of the biggest supporters of the metaverse and they have started to create a number of products that are meant to allow users to take part in it in the near future. With all of that having been said and now out of the way, it is important to note that there are still lots of people out there that don’t know what it is.

This largely depends on how old the person you are asking actually is at that point. People that are between 13 and 17 years of age are far more likely to know what the metaverse is because of the fact that this is the sort of thing that could potentially end up changing their lives quite soon. 46% of them have this knowledge which is a lot higher than the 26% of people that are older than eighteen who are aware of what it entails.

Another thing to note is that 54% of people that are in their fifties or older than that have never even heard of the term. This makes sense since this is not the target market that the metaverse is currently going for with all things having been considered and taken into account. 45% of Americans who are older than 54 said that they have no interest at all in taking part in various digital activities which means that they are not the kind of demographic that Meta would want to target in the first place.

If you were to look at teenagers that are not yet legal adults, 68% said that they were excited about being able to play games virtually with all of their friends. 66% were also looking forward to being able to make custom avatars that they can use to represent themselves online. This is also the biggest feature for adults, 45% of whom said that online avatars were the biggest draw for them when it came to the metaverse although they tend to be more fearful of it than youngsters.

Hand drawn vector created by freepik

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