Can Twitter’s New Team Make it More Appealing to Younger Consumers?

Twitter was once considered to be a top tier social media platform that was more or less on part with Facebook, but its star ended up falling quite a bit and it now struggles to maintain its footing in the world of technological commerce. New Twitter CEO Parag Agrawal has been trying to make changes that could help Twitter, and one of his priorities so far has been streamlining the platform and making it more appealing to members of the younger demographic.

Increasing its number of total users is likely going to be a priority, but Twitter would want to focus more on younger users because of the fact that this is the sort of thing that could potentially end up giving it more longevity. Having a high user count from younger consumers can also give Twitter a bit of an edge over its competition, and with all of that having been said and now out of the way it is important to note that the social media platform has just hired someone that might help them in that regard.

This new hire is a person by the name of Michael Sayman, and he has already made his mark on the tech world by becoming one of Meta’s youngest employees at the tender age of just eighteen years old. Sayman will be part of a new team that will experiment with various ways in which Twitter can update its app as well as the various features that are supposed to be provided by the app, and chances are that this could start moving things in the right direction.

Sayman is the mind behind Instagram Stories and he has also worked on Roblox, so he is clearly someone in tech that has a pretty good idea regarding how younger consumers can be appealed to with all things having been considered and taken into account. Twitter is aiming to increase its total user count by one hundred million over two years, and things like this might make that actually possible although anything can happen in the world of tech after all.

Read next: Twitter test out “Twitter shops”, A place for businesses to sell and display their products
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