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AI Generated Content Still Not Good Enough for Webmaster Guidelines, Says Google

Any content that Google takes seriously according to its webmaster guidelines will most likely have been made by a human because of the fact that this is the sort of thing that could potentially end up ensuring that the content is of a good enough quality. There have been AI tools that are designed to help you make content in a relatively efficient manner, but the quality of this content has been sorely lacking at least from a historical perspective.

With all of that having been said and now out of the way, it is important to note that even in the year 2022, with AI becoming truly cutting edge in a wide range of ways, content that is made through machine learning processes still doesn’t seem to be up to scratch according to Google. There have been a number of new AI products that claim that they can create high quality written content without anyone having to actually physical write something out, but it’s plain to see that these products are little more than scams with all things having been considered and taken into account.

Google is always able to detect when a piece of content has been made with a bot or some other AI related tool. Word spinners and the like have been around for a really long time now, and Google was able to start detecting them relatively early on. Hence, it does not seem all that likely that any consumer facing content generating AI would be able to create anything at all that would be in line with webmaster guidelines and the like.

John Mueller himself has spoken out about this, saying that AI content generators can pretty much only create things like low quality content which, according to him, websites don’t really need any more of. What they need is high quality content, and that just isn’t something that AI content generating algorithms and the like are capable of doing, and it doesn’t seem likely that they’d become advanced enough to do so at least in the next two or three years.


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