A new AR-based eCommerce tool by Adobe to help consumers try products virtually

The problem with online is that we humans have evolved in a way that we purchase things later first we picture them. When we physically shop, we see the product and imagine it in an hour's home before purchasing it. Some products need to be tried before purchasing. To overcome this issue the E-commerce platforms started to try a new concept that is called augmented reality. In augmented reality, a computer image is placed in the real world three-dimensionally to provide a better understanding of whether the product is suitable or not.

AR Technology witnessed a boom in 2020 when the pandemic hit the world and the entire world shifted online for their day-to-day shopping. There exist several AR tools, but their accuracy level is not that high.

Recently The Tech Giant Adobe introduced an augmented reality tool for E-commerce Platforms. Consumers may point their phone at a product image on an e-commerce site and see it reproduced three-dimensionally in their living room. Adobe claims that its AR solution stands out from the competition because of its real size accuracy and the ability to combine various goods into a single view.

The product is still in its testing phase and has not yet been released for retailers. This week adobe summit took place in which the product was unveiled. The company’s research scientist Chang Xiao who is also the creator of this AR tool said that several of the AR solutions now commercially available only give guesstimates of the product's size. Adobe's hidden marker code placed inside the photographs will carry dimensions data, which its computer vision algorithms can interpret into more accurately proportioned projections.

He further said that for e-commerce sites that use Adobe's Technology, customers can mix and match products between these sites.

Let us see a practical example of what Xiao said. For instance, if you like a table you will use the tool to check whether the table fits and looks good in your space, and when you visit another e-commerce site, where you select a chair. Now you can add this chair into the same order without having to shut and relaunch the site. You can check whether this chair looks good on the table. Customers will also be able to rearrange the products according to Xiao.

Stores need to insert a blinking symbol into their product photos, which is imperceptible to the human eyes and yet identifiable by Adobe's mobile app, according to Xiao. The firm is currently debating whether a logo or a brief bit of text is the ideal method to alert users that a certain website uses the technology.

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