Why You Need CRM for Influencer Marketing

Influencer promotion is a key digital marketing trend enabled by flashy lifestyles, DIY videos, and social media platforms such as Instagram and TikTok. Unlike decades ago when influencer marketing was the only trade of celebrities, anyone can be an influencer today.
Photo: Pixabay / cloudlynx
Read on to find the definition of influencer marketing and tips that can help you find the right influencer for your marketing strategy.

What Is Influencer Marketing?

Influencer marketing is digital or social media campaigns that target endorsements and product mentions from influencers. Influencers are omnichannel persons with a dedicated social following, viewed as either influential, thought-leaders, or experts within their niche. They’ve built trust with their followers and command their attention and respect in different channels such as:
  • TikTok
  • Instagram
  • Facebook
  • Snapchat
  • Twitter
  • YouTube
Every social media network has its own influencers with dissimilar demographics and followers.

If an influencer recommends a product, service, or company, their recommendations offer social proof to a brand’s potential leads or customers, and encourage their followers to learn more.

Many brands and companies use influencer marketing to raise brand awareness or launch campaigns and new products. It’s a great way to reach a large audience with potential customers. Companies should have an idea of how much it will cost to pay for an influencer to help with their marketing campaigns.

While influencers can improve brand awareness, they’re not an automatic ticket to popularity and social media success. Some poorer forms of influencer marketing can even harm a brand’s image, waste resources, and cause more damage than the intended outcome.

This is why most brands choose influencer marketing CRM to monitor their influencers’ activities and get the most out of influencer marketing.

Benefits of CRM for Influencer Marketing

Companies are beginning to prefer finding new tools or integrating influencer marketing into their existing CRM (customer relationship management) tools to track and manage their influencers. Many CRM software can help brands streamline their communications with influencers and optimize their general marketing efforts. Here are the benefits you can get from using CRM for influencer marketing:

Research your industry and brand’s influencers

Your first step before an influencer campaign is research. You need to find and secure key players in your industry’s niche and work with them to advocate your brand. If you’re not sure where to begin, an influencer marketing CRM tool can help you with social listening to help you identify individuals talking about your brand and industry.

With this information, you can find the influential voices on each platform. The CRM will help you track your findings, and you can use the information to compare the industry’s potential influencers for your marketing campaign.

Manage social media handles to build better relationships

Instead of focusing your activities on sales, today’s marketing needs you to focus on building beneficial relationships with your audience and customers. While many brands still use traditional email and phone for customer outreach, younger customers increasingly prefer contact through social media. Brands find challenges in knowing which audience or customers are present on social media platforms.

In these cases, CRM for influencer marketing can help. Developing an organized contact management system through CRM can allow you to manage your social media handles more effectively and track customer and influencer handles on various platforms.

This will benefit your communication strategy in terms of speed and level of outreach and research purposes. With information on which platforms your consumers are using, you’ll be able to target your influencer campaigns better.

Improve collaboration in a marketing team

As a company, all members of your marketing team need to stay updated with your influencer campaigns and targets. You can leverage a good influencer marketing CRM to foster team collaboration by keeping you connected through:
  • Centralized notes
  • Shared tasks
  • Accessible influencer contact details
  • Shared schedules
This will promote effective campaign management through a steady flow of ideas from the team members, understanding of schedules, and proper and quicker delegation of duties.

Facilitate and optimize lead management

Influencer marketing can help create more leads into your funnel through awareness. This is when you’ll need a good influencer marketing CRM tool that can help you track the leads, understand them and give them the right offers that turns them into buying customers. The tool should also help you measure and quantify the ROI of your influencer campaign efforts without much effort. This way, you’ll understand whether the campaign is profitable or not and make a good decision towards the process.


A successful influencer marketing campaign can transform your brand’s audience perception. Combined with the proper influencer marketing CRM, you can optimize your brand campaign strategy and achieve a good ROI. The CRM can also help you better understand your customers and how to find more leads in the same niche.
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