AR Could Become Crucial for Consumer Engagement According to This Report

Boosting consumer engagement has become a pretty high priority for the vast majority of brands right now because of the fact that this is the sort of thing that could potentially end up improving sales rates and profit margins across the board. While there are quite a few ways in which brands try to increase engagement rates from consumers, one new development that not all that many people have talked about so far in that context is AR.

AR, or alternative reality, could be the next big thing in the world of consumer engagement according to a report from Camera IQ. This platform surveyed 1,500 consumers in America, and three out of every four say that they have already used AR in some capacity. An even more important factoid contained within this report is that 78% of consumers said that they shared AR content whenever they saw it, which means that companies could take advantage of this by focusing more on AR than they currently are.

With all of that having been said and now out of the way, it is important to note that trends like this tend to become saturated in no time at all. Hence, any companies that want to act on this knowledge will have to do so quickly because there is a strong likelihood that the novelty factor of AR is what is driving this engagement right now. If this is the case, engagement could drop once AR starts to saturate the market.

Alternatively, AR could just become the norm with consumers refusing to engage with content that does not have some kind of AR component to it. Whatever the case may be, AR is definitely a trend that most brands are going to want to experiment with here or there. 82% of consumers are willing to interact with AR in order to learn more about a brand or product, and 39% actually had a strong preference for AR content. All of this indicates that any brands that fail to incorporate AR will be struggling to keep their head above water because consumers would not be all that interested in anything they might have to offer.

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