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TikTok’s New Report Details the Off Site Sales Boosts for Its Ads

TikTok is very quickly becoming the social media platform of choice for people in certain demographics, and this has made posting ads on the platform truly beneficial because of the fact that this is the sort of thing that could potentially end up allowing brands to connect with a wider range of potential customers and consumers. However, some people doubt the efficacy of TikTok ads for a few reasons.

One of these reasons is that TikTok has made it really easy for users to skip ads that they don’t want to see, which might just result in these ads becoming significantly less effective if you think about it. With all of that having been said and now out of the way, it is important to note that TikTok has recently conducted some studies that are meant to illuminate the off site potential of the ads that it shows to people.

TikTok has collaborated with Nielsen to conduct the study, and it analyzed 16 separate ad campaigns that were implemented in three regions, namely North America, Europe as well as Southeast Asia. It turns out that this social media platform actually offers a relatively robust return on investment, and what’s more is that it also enables you to see results in terms of sale boosts far more quickly than other social media platforms are currently capable of comparing themselves to.

One thing to keep in mind is that TikTok seems to be significantly more impactful in areas outside of North America, with Europe and Southeast Asia indicating an over 60% increase in return on investment if TikTok ads are used. This means that marketers operating in those areas can definitely benefit a great deal from using TikTok in their various ad campaigns. That’s particularly impressive when you factor in TikTok’s easy ad skipping which also manages to improve the user experience for the various people that might be looking into the platform.


Read next: TikTok Consumer Spending Reached $2.3 Billion in 2021

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