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The Anatomy of a Great Business Website

Whenever you’re thinking about buying something, or you're thinking about getting information about a particular thing, you always go online and search about that before being involved in any sort of way. The same thing applies for websites and companies as to how their customers would see them when they’re visiting their website.

It is important for companies and websites to have a nice and engaging content displayed on their website because surveys show that you might gain or lose a customer on your very first page depending upon the quality of content that is present on your front page.

Almost every potential customer that you are going to have will first check out your website because they want to know how your company is and what kind of reviews you have etc. That is why you need to have some super catchy content which would make the customers stop and scroll for more.

If you’re a beginner and you want to build a website for yourself, then there are a few things that you should keep in mind before you make your website live for people to check out.

• Always Nail your first impression:

You know they say that “Your first impression is your last impression” and if you’re going to start off on the wrong foot, how will you attract more and more customers onto your website. Thus it is important that you should design your website in such a way that your website is easy to navigate. Start with a nice header, a navigation tool and important details about your business. Your top should be pleasing and should make things easier for you visitors.

• Only Put up your Best Content:

A good website is the one which has the highest ratio of turning its visitors into customers because that’s the ultimate goal for any business. That’s why you need to have content that the customers find interesting and would make them want to scroll more. The longer they are on your website, more are the chances of them turning into a client. So you should try and put up some videos and links that the visitors would find helpful because if they have to scroll back up to the top of the page, chances are you’re going to lose them.

• SEO is the key to success:

It doesn’t really matter if you have an SEO or you are the SEO yourself, as long as your websites rankings are good and when people search anything on the internet and your website comes up, you’re doing good. Search Engine optimization makes your websites visible to visitors when they search about stuff that is present on your website. So it is important for you to have some tools that would help the visitor in its time with you by having “ Products” or “Services” options made available to them.

• Keep it Simple:

You should try to create your website in such a way that it runs on both mobile and desktop so that your visitors can access your website from any kind of device that they have.

• Keep it Updated:

Every search engine wants to have fresh content displayed on its top pages and when you don’t keep your website up to date, your content won't feature with the best. You need to have fresh content on your website every day because things change by the minute, trends change within seconds. For that you can create a blog on your website, that way, you can make up an audience for yourself and thus by increasing your traffic and visitor count, you might get featured in that top search page.

According to a survey conducted by BestSEOCompanies, users voted that the best company that they found were the ones which had an easy to use interface (60%), fast service (58%) and stable connection (54%).

Moreover, websites that had more pictures, SSL security certificate and a good graphical interface had more users as compared to other websites.

Try to manage your website and your content from the POV of your potential customer and keep in touch with top SEO’s or business heads because they can always help you out a lot whenever you’re trying to increase your ranking in terms of search engine.
Read next: What Impact Does Social Media Sponsored Content Have on Consumers?

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