How the App Industry Survived Covid in 2021

It’s easy to see how much the pandemic has changed the manner in which people use apps, and this has resulted in widespread alterations to the mobile app ecosystem as a whole. While the pandemic was no longer something new or mysterious in 2021, suffice it to say that it still had a pretty strong impact on the app industry with all things having been considered and taken into account and the industry used several techniques to survive.

Sensor Tower released a report that sheds a fair bit of light on how the mobile app ecosystem got through 2021. With all of that having been said and now out of the way, it is important to note that while some apps benefited from the pandemic due to more widespread usage among consumers, other apps were not so lucky with travel apps in particular being hit hard by the lack of international travel that year.

However, 2021 saw a massive resurgence in travel apps and the like, and the same can be seen for other apps that saw lowered usage during 2020 such as ridesharing apps and the like. These apps saw a 40% lower download rate in 2020 as compared to 2019. Said apps saw a resurgence that brought them back to pre-pandemic levels in the summer of 2021, but the new Omicron variant has resulted in them experiencing a decline yet again.

Business apps have seen the biggest growth, with remote work increasingly becoming the norm as new Covid variants make it difficult for companies to have their employees returning to the office. These apps have seen a massive rate of growth in 2021, now getting to over double their pre-pandemic download rates. That’s pretty impressive when you consider the decline they saw in the latter months of 2021, and medical apps have done well too with their download numbers consistently trending upwards for most of 2021.

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