Here’s How Brands Can Optimize Their Tweets According to Twitter

Quite a few brands use Twitter for marketing since it is one of the most widely used social media platforms on the world. However, Twitter is a very different beast from Facebook and other platforms, and using strategies for those platform on Twitter would be a mistake because of the fact that this is the sort of a network that could potentially end up making your ad campaign significantly less impactful than you would have hoped it to be.

With all of that having been said and now out of the way, it is important to note that Twitter has recently released a report titled #RealTalk, and the main purpose of this report is to teach brands how to maximize their influence on the social media platform. 70% of people feel that interacting with brands on Twitter is one of the best parts about using the social media platform, so suffice it to say that looking into this brand is something that all brands should consider doing.

This report involved an analysis of numerous tweets regarding brands and it provides an overview of what most users would come to expect from various brands that they interact with on Twitter. One tip that brands can receive from this guide is that they should address moments of crisis as soon as possible through their tweets because pretending like nothing is happening might lower their overall standing among the users that they are attempting to entice.

Another thing that is recommended is trying to create a new tone for your tweets. Many Twitter users note that branded tweets are all starting to sound the same, and they also tend to target the same communities such as sending out tweets for Pride Day. Brands need to start setting themselves apart and creating unique identities for themselves by focusing more on their Twitter presence.
Read next: Twitter Spaces Has Been Rolled Out To All Smartphone Users, With the Android and iOS Community Enjoying The Feature In Full Swing
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