Apple Watch Sales Drop by 35 Percent in Q3 2021

Over 138 million units of wearables have been sold in 2021 so far, with Apple having the biggest share out of all companies in this industry. With all of that having been said and now out of the way, it is important to note that despite Apple’s 28.8% share of the overall market, sales of the Apple Watch have fallen by 35%.

The Apple Watch has been Apple’s flagship piece of wearable tech for quite some time now so this drop in sales might be concerning, although a bump in Airpods and Beats sales has allowed Apple to maintain its majority share in the market.

One company that has managed to do surprisingly well this year when it comes to wearables is Samsung. The tech giant has managed to increase its market share to 9.2% thanks to the release of the new Galaxy Watch. Samsung has also bundled its wearables into its various other products and its bespoke catalogue is directly contributing to the increase of the wearable industry as a whole.

Xiaomi, on the other hand, has not been having as great of a year, seeing a 23.8% reduction in shipments this year. The Chinese tech manufacturer is now in third place, with its market share being a fraction lower than that of Samsung’s.

Huawei, on the other hand, is continuing to see modest but steady growth. Its market share has grown by 3.7% over the course of the last year, bringing its total share of the market up to 7.2%. While it’s still in fourth place, Xiaomi’s bad year has brought it within two percentage points of a top three spot. That might result in a surprising change with all things having been considered and taken into account, especially when you consider that Xiaomi has been a major player in the past.


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