Twitter’s Holiday Shopping Trends Could Boost Your Next Marketing Campaign

Digital marketing is the sort of thing that often require you to look into trends on social media platforms because of the fact that this is the sort of thing that could potentially end up boosting your campaign’s visibility considerably if you think about it. Twitter is one of the most popular social media platforms in the world, so much so that when Facebook, Instagram and WhatsApp went down, Twitter was the place where people gathered to find out more about what was going on.

With all of that having been said and now out of the way, it is important to note that Twitter has published data on holiday shopping trends that could come in handy during the upcoming Christmas shopping season when many brands would be trying to get people to try out their wares. Twitter collaborated with AdAge to try and compile this data, and it includes quite a few shifts in consumer behavior that could only be noticed on a platform where people often freely voice their unfiltered thoughts.

One of the trends that was noted involved people planning a bit earlier with all things having been considered and taken into account. That makes a lot of sense when you take into account the fact that this might be the first proper holiday shopping season that consumers have been able to take advantage of after the previous one was more or less ruined by the coronavirus. Lockdowns and other restrictions made it so that holiday shopping was next to impossible last year, so people would obviously be looking forward to getting some kind of a head start this year.

Another trend that has been noticed involves a higher focus on fashion. Life during lockdown often involve people wearing nothing but their house clothes, so it was inevitable that they would start to get really excited about getting dressed up. Work from home will also be discontinued with quite a few offices starting to make their employees come back to work outside of their home. That means that several individuals would be looking to purchase some clothes that are suitable for an office environment, something that they had not had to do for a long time and which would be more affordable during the holiday shopping season.

All of these trends can most definitely come in handy if you are planning a marketing campaign to finish off the year, and that means that you should look into these trends and see which ones pertain to you. Twitter offers deep insight into the minds of consumers and it is a resource that can prove fruitful all in all.

Read next: Twitter hops on the live stream bandwagon and has collaborated with Walmart to do a live shopping event this Sunday
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