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Facebook's rebranding to Meta appeared to have negative impacts rather than positive on its reputation, revealed a research study

The tech giant Facebook's rebranding its title to Meta was identified to have contrary impacts on it, indicates a recent finding from the Harris Poll, a firm that supervises the brand trust.

Recent news published by the Harris brand outlet, a firm tracker that apprehends the emotional aspects and details that customers shares with particular names, lets out Facebook's brand renaming to Meta is not working out much.

CEO Mark Zuckerberg, on October 28 at the firm's virtual connect summit not just solely shared its mission and objective regarding the metaverse, but moreover take up the stage to disclose its new brand name, Meta.

As the company was already in controversies. A couple of months back, when the WSJ began broadcasting the leaked documents from the company's whistleblower.

According to the revelation, Meta's reliability record started to drop promptly from sixteen percent after the Wall Street Journal‘s leaked Facebook document based on the series of varied disclosure by an ex-employee the whistleblower, Frances Haugen and collapsed with 5.8 percent the last month, the week she presented the testimony before Senate.

However, the firm survived and to gained some customer reliance again and raised to eleven percent in the October end. Whereas the rebranding declaration, took it back again down to 6.2 percent, according to The Harris Brand's findings noted by the FastCo.

Meta has stressed its rebrand is formulated to re-establish it as a metaverse brand. The term metaverse is a phrase adopted from science fiction and implies an edition of the internet that people enter employing VR and AR headsets.

However, Mark Zuckerberg has already denied that rebranding has nothing to do with the recent controversy of the company, related to the leaked documents.

The branding professionals let out that name transformation did not seem enough to guard the platform's status, and that the firm would have to do crucial work to earn back the trust of its clients.

Photo: AFP/NOAH BERGER

Read next: Consumers Remain Loyal to Facebook but Have Mixed Feelings About Meta and Zuckerverse

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