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Congrats! Instagram Creators: The update we all were waiting for so long is live now, ‘Badges’ now lets the creators earn money from followers

This week, Instagram rolled out its ‘badges’ feature that allows the followers to support creators by paying on Instagram Live. After passing it through a testing phase of as long as a year and a half, the App allows any eligible American based creator on the platform to apply for the feature. Through this, the viewers who want to support the creators or influencers will be able to purchase ‘badges’ during the creator’s Livestream.

Ranging from as low as $0.99 to as high as $4.99, the badges are available on three different levels. They also show as one, two, or three hearts next to a commentator’s name during a live stream. If you are one of the badge owners, your comments will be prominent to the creator. Also, you will be among the list of those usernames who are visible to the creator for up to 90 days.


Although other giant companies like Apple, and Google take a 30% fee of in-app purchases on their platforms, however, Instagram has announced that it isn’t until 2023 that it would cut a proportion of revenue paid to the creators.

The feature is currently rolling out only in the United States. There are certain rules for the eligible creators before getting started with it. Some of them include the user must reside in the country, must be over 18 years, be a creator or the owner of a business account, along have at least 10,000 followers. Not only this but they should also abide by other rules of Instagram including Partner Monetization Policies, Content Monetization Policies, and Community Guidelines.

After you are done with all the prerequisites, you can go for the option of ‘badges’ by going to the ‘Professional Dashboard’ within your ‘Profile.’ After that, you need to apply for monetization.

According to the feature’s official announcement page, ‘badges’ are currently live to the creators of areas including Brazil, Australia, France, Germany, Italy, Japan, Spain, Mexico Turkey, the UK, and the Us.

Read next: Meta Has Developed New AR Tech That Comes In The Form Of Gloves That Interact With The Digital World

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